Author Archives: Jaime Shine

How Elvis Can Inspire Your Success

If you didn’t notice, Elvis Presley‘s birthday was Tuesday (January 8th). He would have been 78 if he were still alive today. Man, that’s hard to believe. Despite his untimely death, Elvis achieved considerable fame and status as the King of Rock and Roll. How did he get there? God-given talent, a lot of hardContinue reading “How Elvis Can Inspire Your Success”

“Oh, the Places You’ll Go!”

Where’s your go-to place? That place you head to when you need to think, come up with brilliant ideas or just clear your mind. Maybe it’s physical or it could just be a place you’ve carved out in your head. (Belize, anyone?) Regardless, we all need a place. My place is nature. I grew upContinue reading ““Oh, the Places You’ll Go!””

Why I Don’t Make New Year’s Resolutions

Did you make New Year’s resolutions for 2013? Apparently 50% of Americans do, yet 88% of those resolutions fail. I’ve never been a big fan of New Year’s resolutions. That’s not because I don’t want to improve myself; I just don’t see the point of waiting until New Year’s to do it. For example, IContinue reading “Why I Don’t Make New Year’s Resolutions”

What Making Leg Lamp Cookies Taught Me About My Business

Yes, those leg lamp cookies. If you’re not familiar with the famous (or some would say infamous) leg lamp, then go see A Christmas Story. And don’t shoot your eye out, kid!  So back to the cookies. I made the dough on Sunday night and planned to cut, bake and ice the cookies on MondayContinue reading “What Making Leg Lamp Cookies Taught Me About My Business”

Where Has All of the Good Journalism Gone?

Along with the rest of the nation, I watched in horror at the events that unfolded in Newtown, CT last Friday. I was out running errands for my business in the morning, so I didn’t see the initial breaking news coverage. I quickly checked my social media networks upon arriving home and noticed a fewContinue reading “Where Has All of the Good Journalism Gone?”

Special Offers: Are You Engaging Customers or Just Irritating Them?

It’s that time of year! During the Holiday shopping season, companies love to entice deal-hungry consumers with special offers to grab their share of the pie. Facebook page offers. Mobile discount codes. Coupons, special discounts or gift cards with purchases. These promotions can be a great way to interact with fans and create ambassadors forContinue reading “Special Offers: Are You Engaging Customers or Just Irritating Them?”

Online Marketing & Your Privacy: Can They Coexist?

As a marketing professional, I find myself in a conundrum. I completely understand companies wanting to gather information about me in order to present a more personalized experience. Targeted ads, relevant special offers, personalized product suggestions. But it’s scary. We live in a digital world, and identity theft and fraud are on the rise. If weContinue reading “Online Marketing & Your Privacy: Can They Coexist?”

4 Reasons #GivingTuesday Is Succeeding (And You Can Too!)

November 27, 2012 was the inaugural #GivingTuesday. Here are four reasons why this powerful movement is succeeding that your business or brand can use to succeed too.

I’m grateful for… “I have an app for that.”

I recently read a blog post by Lifehacker asking readers what free apps they are most thankful for this year. That’s when I realized how much I utilize apps to make my life, both personal and professional, run smoothly. What are your favorite apps (paid or free)? Here are 7 apps that have become aContinue reading “I’m grateful for… “I have an app for that.””