Author Archives: Jaime Shine

Inbound & Down: Certified to Help Clients Achieve Success

As an Inbound Marketing Certified company, we’re positioned to help you navigate the ins and outs of the Buyer’s Journey. We would love to help you attract visitors, convert them into leads, close sales with customers and delight them into promoters.

5 Books Every Small Business Owner Should Read

We’re big readers here at CCC. As Mr. King reminds us below, that’s a good thing because we’re writers, and we like to be well-versed at our craft. Reading is important even if you don’t write though. Business professionals and owners everywhere can benefit from knowledge and experience shared in a good book. “If youContinue reading “5 Books Every Small Business Owner Should Read”

Does Your Small Business Have a Contingency Plan?

In preparation of the 2016 election, I recently attended my second year of Precinct Election Official (PEO) training by the local Board of Elections (BOE). In addition to keeping up with new developments, it’s helpful to review the massive amounts of information prior to each election. What are the massive amounts of information? In additionContinue reading “Does Your Small Business Have a Contingency Plan?”

What Makes a Successful Public Speaker? These 3 Key Points

Recently I had the pleasure of attending a networking luncheon hosted by my alma mater’s alumni association. While I always look forward to meeting fellow Flashes, I was particularly interested in hearing our city’s mayor speak. Mayor Horrigan was as good as I thought he would be, which made me think about what makes publicContinue reading “What Makes a Successful Public Speaker? These 3 Key Points”

To Give or Not To Give: A 4-Year Journey

I regularly check the Popular Content section on the sidebar of this blog to see what readers are enjoying the most. This valuable information helps me plan future topics or encourages me to tackle previous topics from another angle or with updates. One post that always shows up is To Give or Not To Give…,Continue reading “To Give or Not To Give: A 4-Year Journey”

2016 Olympic Marketing Game Winners

So many athletes won big at this year’s Olympics, delivering their best performances on the world’s biggest stage. Who won the 2016 Olympic Marketing Games? Gold Under Armour, Rule Yourself  This popular brand has done the best job of taking advantage of changes to Rule 40. It submitted a marketing plan in accordance with the (slightly)Continue reading “2016 Olympic Marketing Game Winners”

Olympic Marketing: A Balancing Act for Brands

The Olympics are an opportunity of a lifetime, not only for athletes but for marketers too. Unfortunately, that dream can quickly turn into a nightmare for brands who aren’t official Olympic sponsors. In 2012, we talked about the limitations of companies who weren’t official sponsors (rumored to cost upward of $25 million) to benefit fromContinue reading “Olympic Marketing: A Balancing Act for Brands”

4 Things That Social Media Can’t (or Shouldn’t) Do

The power of social media is impressive, but it can’t (or shouldn’t) do everything for your company or brand. Other areas need to carry their own weight too. Here are four things that social media can’t do for your brand: Fix a bad product—Product is king, at least in the sense that any advertising orContinue reading “4 Things That Social Media Can’t (or Shouldn’t) Do”

4 Retro Ways to Connect with Modern Audiences

Everywhere we look lately, from entertainment to business, what’s old is new again. Well established franchises are selling out movie theaters, the toy aisle is straight out of the eighties and businesses everywhere are turning back the clock to stand out in this fast-paced, digital world. How can you go retro to connect with customers andContinue reading “4 Retro Ways to Connect with Modern Audiences”