What a year it’s been for Instagram! The fast-growing social platform is implementing numerous changes to celebrate its sixth year. People tend to resist change, so it’s no wonder that some of these changes have been met with consternation. View this post on Instagram A post shared by Jaime Shine 💬 Marketer (@jaimeshine) The DreadedContinue reading “InstaStrategy: How to Thrive on the ‘New’ Instagram”
Author Archives: Jaime Shine
50 Things I’m Grateful For… Summer 2016 Edition
The days are getting longer, baseball’s back and it’s time for the annual listing of 50 things I’m grateful for. This tradition started back in 2012 and is a post that I look forward to all year. I’d love for you to add your list to the comments or share your blog post with us,Continue reading “50 Things I’m Grateful For… Summer 2016 Edition”
Get the Party Started: 5 Ways to Revamp Your Blogging Techniques
CCC is excited to welcome guest contributor, Katrina Manning! You can learn more about Katrina at the end of her article. When it comes to marketing your business, one of your most critical tools is blogging. For starters, it gives you an effective way to communicate with your customers. Secondly, it can help boost theContinue reading “Get the Party Started: 5 Ways to Revamp Your Blogging Techniques”
4 Lessons Learned in 4 Years as an Entrepreneur
On Sunday, my company, Clearly Conveyed Communications, celebrated its 4th anniversary. Along with some gray hairs and a sense of accomplishment, I’ve learned numerous lessons along the way. 4 Lessons I’ve Learned in 4 Years as an Entrepreneur: Starting and growing a business is a thrilling roller coaster ride. If you love roller coasters (like I do),Continue reading “4 Lessons Learned in 4 Years as an Entrepreneur”
What’s in the Power of a (Re)Brand? Everything
Rebranding is all over the news these days as brands deal with changing audiences, shifting priorities and, in some cases, dramatically altered landscapes. I was reading a story in Kent State Magazine about my alma mater’s rebranding, when a quote caught my eye. “A brand articulates our aspirations and elevates us to where we want toContinue reading “What’s in the Power of a (Re)Brand? Everything”
4 Tips to Communicate Clearly With Emojis
When emojis burst onto the scene, people rejoiced. These colorful characters were fun and broke through language and cultural barriers. In 2015, the Oxford Dictionaries cemented their place in our language by selecting an emoji — the Face with Tears of Joy — as the Word of the Year. Predictions of a future with little toContinue reading “4 Tips to Communicate Clearly With Emojis”
Are Company Blogs (As We Know Them) Nearing Their End?
At the end of last year, a local icon in our community closed its doors. While it’s the end of an era, it’s not the end of West Point Market. The legendary gourmet specialty food store is reinventing itself to thrive against increased competition by reopening a smaller flagship store and eventually opening satellite storesContinue reading “Are Company Blogs (As We Know Them) Nearing Their End?”
Customer Experience: Starbucks Shows How It’s Done
Loyal readers of this blog know that I’m an espresso lover and Starbucks fan. Despite being a longtime, loyal customer, I do run into problems with the coffee behemoth once in awhile, like you will with any brand. What matters most is how your favorite brands resolve these occasional issues. Earlier this week, I decidedContinue reading “Customer Experience: Starbucks Shows How It’s Done”
How To Turn Small Talk Into Big Opportunities
Does the thought of small talk make your blood pressure rise? Whether it’s from annoyance or fear, this is a common reaction. However, mastering the art of polite conversation about unimportant or uncontroversial matters (as defined by Oxford Dictionaries) is an important part of succeeding in the business world. How can you turn small talk intoContinue reading “How To Turn Small Talk Into Big Opportunities”
The Dark Side of Social: How to Respond When Things Go Wrong
At CCC, we’re big believers in the power of social media and the value that it can provide to your brand. However, you need to understand the darker side of social so you’re prepared for anything that could go wrong or reflect your brand in a negative light. Recently I was on Twitter and noticedContinue reading “The Dark Side of Social: How to Respond When Things Go Wrong”
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