Recently I had the opportunity to attend a big-screen showing of The Story of Content: Rise of the New Marketing. What a great story! If you’re not familiar, the Content Marketing Institute made a documentary telling the story of content marketing — past, present and future. Yes, content marketing has a past, and I’m not referringContinue reading “Content Marketing: Transforming Business Since 1895”
Author Archives: Jaime Shine
Mobile Marketing Customization 101: A Guide
All mobile marketing strategies are different—and some are better than others. Starting out on the right foot requires planning, but a slew of utilities capable of generating potent mobile strategies exist. The modern smartphone user is constantly connected, and approximately 60 percent of global mobile consumers utilize their mobile devices as exclusive Internet sources. TheContinue reading “Mobile Marketing Customization 101: A Guide”
5 Smart Steps to Become a Better Small Business Owner
As an entrepreneur or small business owner, you dream big. That’s probably one reason you pursued this career path in the first place. Dreaming big is great, but it can also be paralyzing. Where do you start? “Entrepreneurs are often defined by the size of our ambitions, but the best way to make a big impactContinue reading “5 Smart Steps to Become a Better Small Business Owner”
2015: Storytelling, Platelets & Facebook, Oh My!
2015: what a long, strange road it’s been. Thank you for visiting the CCC blog this year! We’re excited to see an increase in visitors and views for the 4th straight year, each year of our existence. We publish a wide range of content and that showed in the diversity of our most viewed posts inContinue reading “2015: Storytelling, Platelets & Facebook, Oh My!”
Enjoy the Most Magical Time of the Year
It’s Christmas — the most magical time of the year! Enjoy it! Unplug if you can. Have conversations with friends and family and give them your undivided attention. Catch up with relatives you haven’t seen. Relax. Have that slice of pie or glass of wine that you might normally skip. In other words, have funContinue reading “Enjoy the Most Magical Time of the Year”
How to Provide a Superior Customer Experience on Social
If your brand is on social media, fans expect a conversation, not a one-way broadcast. They’ll use this medium to provide feedback on their customer experience and request assistance when needed. Are you ready to provide a superior customer service experience on social? “Brands that are still refusing to use social for customer care will really startContinue reading “How to Provide a Superior Customer Experience on Social”
Evaluating Feedback: How to Listen to What’s Not Being Said
In our last post, we talked about how the gift-giving process makes you a better marketer. The final similarity discussed was evaluating your feedback, which is crucial to your success in marketing. The problem is that it can be difficult to evaluate your feedback. Prospects and customers are human, so they’re complex. Perhaps they fit yourContinue reading “Evaluating Feedback: How to Listen to What’s Not Being Said”
How the Gift-Giving Process Makes You a Better Marketer
I love to give gifts. Part of it is seeing the joy that the recipient expresses, but part of it is the process. Finding the perfect gift for someone isn’t easy and shares a lot in common with the marketing process. First, there’s the research into what the recipient likes and how he spends hisContinue reading “How the Gift-Giving Process Makes You a Better Marketer”
The Art of Follow-Up
It’s an integral part of the marketing process yet most marketers don’t do it. Unfortunately, not following up on your marketing efforts leads to missed opportunities and sales. How do you consistently follow up with people without being annoying?
Small Business Saturday: FREE Writing Guide
It’s Small Business Saturday, the Saturday after Thanksgiving that is set aside each year to celebrate and support small businesses. We appreciate the love, but we hope that you support small businesses the rest of the year too. Why? Nearly 80% of small businesses are self-employed individuals.^ Businesses with fewer than 5 employees make up 62%Continue reading “Small Business Saturday: FREE Writing Guide”
clearly conveyed communications 