Last week, we reminded everyone that social media isn’t free and recommended five ways to maximize your time and money. This week, we’re addressing another misperception. Social media isn’t easy, but it’s worth it. We’re not talking about the act of tweeting itself or posting pictures of your kids on Facebook or Instagramming everyContinue reading “Social Media Isn’t Easy: 5 Reasons Why It’s Worth It”
Category Archives: Social Media
Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money
Social media isn’t free. There, we said it. It’s been said before, but no one seems to believe it. Even if you’re not advertising or boosting posts, someone (or multiple someones) is spending time strategizing, creating content, posting and engaging with community members. Or at least we hope they are. Social Media Isn’t Free TimeContinue reading “Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money”
The Key Elements To Running A Successful Blog
Good Blog Design The success of your blog begins with good design. Why? The average attention span in 2015 is 8.25 seconds, continuing a downward trend. In other words, visitors won’t stick around if their first impression is negative. Make sure the design of your blog is user-friendly and easy to navigate. There should alwaysContinue reading “The Key Elements To Running A Successful Blog”
The Best Social Media Sites For Business Marketing
Social media is one of the best marketing tools for businesses. In fact, it’s not just great for businesses; it’s great for individuals looking to market a blog too. I could go on and on about the advantages and strengths of social media marketing. Instead, I’m going to talk about some of the best socialContinue reading “The Best Social Media Sites For Business Marketing”
Facebook’s Next Stop: World Domination (and That’s a Good Thing)
When I was growing up, my friends and I used to talk about what we wanted to achieve. No matter what occupation came up or what route someone wanted to take, it always ended with ‘world domination.’ That’s what Facebook wants too, and it may get there. The stats are already ridiculous, but the socialContinue reading “Facebook’s Next Stop: World Domination (and That’s a Good Thing)”
Peanutized: How to Encourage Fans to Engage With Your Brand
Have you been Peanutized? I took the plunge this afternoon. After seeing the fun creations in my Facebook News Feed the past few days, I couldn’t resist anymore. (Ah, the power of social media…) Get Peanutized is a cool microsite that 20th Century Fox is using to promote the upcoming release of The Peanuts MovieContinue reading “Peanutized: How to Encourage Fans to Engage With Your Brand”
Facebook Pages: Now Open for Communication
Facebook for Business announced updates to Pages’ messaging capabilities earlier this month, and we’re all for making communication between brands and their audiences easier. But can it be too easy? “Over a billion people visit Pages every month looking for more information from businesses.” -Facebook for Business We’re always fans of helping brands and consumersContinue reading “Facebook Pages: Now Open for Communication”
Facebook Wants to be Your News Source: Is That What You Want?
Facebook’s at it again. The social behemoth has tweaked its News Feed algorithm to focus on time spent looking at a post — regardless of engagement. “We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a goodContinue reading “Facebook Wants to be Your News Source: Is That What You Want?”
5 Ways To Showcase Services (& Boring Products) on Instagram
You’ve probably heard that visual marketing is all the rage these days, driving more interaction and traffic than text alone. Pair that trend with Instagram being the fastest-growing major social network in 2014*, and you’ve got a love affair — or so we thought. However, we were surprised at the lack of marketers, especially B2B,Continue reading “5 Ways To Showcase Services (& Boring Products) on Instagram”
Take A Closer Look at LinkedIn To Grow Your Business
Are you using LinkedIn to expand your professional network and grow your business? LinkedIn tends to be the forgotten social network. Most people go one of two ways: set up a profile and forget about it or link it to their Twitter account, flooding their professional network with random bits of information. We don’t recommend either. RelatedContinue reading “Take A Closer Look at LinkedIn To Grow Your Business”
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