Branding is a buzz word today, so everyone wants to drop it like the name of the hottest new rapper out there. While it’s overused and abused, it’s still an instrumental element to companies and people everywhere. “Good brands are able to set the tone, create the scene, and make us a part of itContinue reading “The Art of Branding”
Tag Archives: brand
Why do you want to be a silhouette?
It’s the first thing that makes me second guess following you. If you can’t even add a profile picture—something, anything—I really question the value of your tweets. Of course, there’s debate on what works best as an avatar; but first, you need a profile pic. Period. I realize this is basic knowledge, and one ofContinue reading “Why do you want to be a silhouette?”
Say Hello: How To Make Connections With Your Social Media Profiles
Social media is still buzzing, even as it has moved from a trend to a mainstream marketing activity. Yet so many people still overlook one of the most important aspects—the profile. First, let’s focus on the profile picture. This is your first step to legitimacy. It’s hard to take a generic silhouette seriously. Not photogenic?Continue reading “Say Hello: How To Make Connections With Your Social Media Profiles”
A Toast, ABSOLUT! Branding At Its Finest
What’s your favorite brand? Seriously, take a moment to think about a brand that captures your attention with its story, connects with you and seems to invite you to try their product. For me, one of those brands is ABSOLUT VODKA. Initially, I was intrigued by their advertising, especially their splashy, sophisticated print ads. TheyContinue reading “A Toast, ABSOLUT! Branding At Its Finest”
How Elvis Can Inspire Your Success
If you didn’t notice, Elvis Presley‘s birthday was Tuesday (January 8th). He would have been 78 if he were still alive today. Man, that’s hard to believe. Despite his untimely death, Elvis achieved considerable fame and status as the King of Rock and Roll. How did he get there? God-given talent, a lot of hardContinue reading “How Elvis Can Inspire Your Success”
Social Media Savvy: It’s All About the Brand
UPDATED: It’s Still All About the Brand Whether you’re a social media superstar or a company touting your social savvy, it’s all about the brand. The social media platforms’ brands, that is. Are you brand compliant? In July,Continue reading “Social Media Savvy: It’s All About the Brand”
Rage Against The Political Machine — 5 Takeaways for Your Marketing Efforts
I’m not a political junkie, but I do consider myself a well-informed voter. I vote for each candidate individually, not strictly along party lines, and actually put some time and thought into my decisions. Throw in the fact that I’m an advertising major, and you probably figure I can’t get enough of the campaign season.Continue reading “Rage Against The Political Machine — 5 Takeaways for Your Marketing Efforts”
The Olympics: A Global Brand (Kind Of)
Are you excited about the upcoming Olympics in London? I am! I love watching athletes from around the globe compete against each other, especially the summer version. It’s a patriotic time for so many nations, and it’s wonderful to see the world come together on such a grand stage. Beyond the stadiums, another competition isContinue reading “The Olympics: A Global Brand (Kind Of)”
clearly conveyed communications 