Just think how much easier it would have been for Jake and Elwood Blues if they had social media to help their cause. Of course, it wouldn’t have been nearly entertaining for us if they did.
Are you getting the band back together? Here are four ways social media can help…
There seem to be a couple of different schools of thought on doing business today. Local has been a hot topic the past couple of years with mobile and check-in services, where you can help promote a company and/or receive special offers by checking in, downloading an app, opting in to receive text messages, etc.Continue reading “Local or Global — Where’s Your Business?”
My 30 the birthday was one of the best days of my life. It also turned out to be a pivotal moment in my life.
My 30th birthday was one of the best days of my life. It also turned out to be a pivotal moment in my life.
Between going for a morning run, having my Facebook page inundated with well wishes, working an event
I was sitting at an Akron Aeros (AA affiliate of the Cleveland Indians) baseball game the other night when a hitter broke his bat. Shortly after he was thrown out at first (and the pitcher danced out of the way of the jagged bat head), the PA announcer said, “That broken bat was brought toContinue reading “Sponsorship: Your Name Here”
Are you excited about the upcoming Olympics in London? I am! I love watching athletes from around the globe compete against each other, especially the summer version. It’s a patriotic time for so many nations, and it’s wonderful to see the world come together on such a grand stage. Beyond the stadiums, another competition isContinue reading “The Olympics: A Global Brand (Kind Of)”
In the last post, we discussed how to curate quality content from other resources. As mentioned, this is an efficient way to continue to provide your community with compelling content while not bearing the load of always creating original content. It’s also a wonderful way to meet new people and provide a wider range ofContinue reading “Social Media: What Do I Say? (Part 2)”
While hosting a series of interactive sessions on social media, the #1 question I received was about content. (Most) attendees understood the value of social media to their businesses, how these platforms could increase their search engine optimization and really help them develop relationships with customers, prospects and partners. “But what do I say?” isContinue reading “Social Media: What Do I Say?”
It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can elicit as much passion about your company as the home team. Becoming a part of game day is aContinue reading “Sports & Leisure: Scoring Points and Creating Fans”
clearly conveyed communications