Tag Archives: marketing

Content Marketing: A Crucial Component of the Customer Experience

A stat from a recent article on content marketing caught our eye. “Consumers engage with 11.4 pieces of content on average prior to making a purchase.” In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research aContinue reading “Content Marketing: A Crucial Component of the Customer Experience”

5 Cool Gift Ideas for Creative Professionals

It’s the most wonderful time of the year! While some people stress over gift-giving, we enjoy the process of finding the perfect gifts for everyone on our list. (It even sharpens our marketing skills!) If you’re buying for a creative professional, check out our ideas for the mad men or women in your life. Moleskine NotebooksContinue reading “5 Cool Gift Ideas for Creative Professionals”

Inbound & Down: Certified to Help Clients Achieve Success

As an Inbound Marketing Certified company, we’re positioned to help you navigate the ins and outs of the Buyer’s Journey. We would love to help you attract visitors, convert them into leads, close sales with customers and delight them into promoters.

2016 Olympic Marketing Game Winners

So many athletes won big at this year’s Olympics, delivering their best performances on the world’s biggest stage. Who won the 2016 Olympic Marketing Games? Gold Under Armour, Rule Yourself  This popular brand has done the best job of taking advantage of changes to Rule 40. It submitted a marketing plan in accordance with the (slightly)Continue reading “2016 Olympic Marketing Game Winners”

4 Things That Social Media Can’t (or Shouldn’t) Do

The power of social media is impressive, but it can’t (or shouldn’t) do everything for your company or brand. Other areas need to carry their own weight too. Here are four things that social media can’t do for your brand: Fix a bad product—Product is king, at least in the sense that any advertising orContinue reading “4 Things That Social Media Can’t (or Shouldn’t) Do”

4 Retro Ways to Connect with Modern Audiences

Everywhere we look lately, from entertainment to business, what’s old is new again. Well established franchises are selling out movie theaters, the toy aisle is straight out of the eighties and businesses everywhere are turning back the clock to stand out in this fast-paced, digital world. How can you go retro to connect with customers andContinue reading “4 Retro Ways to Connect with Modern Audiences”

Get the Party Started: 5 Ways to Revamp Your Blogging Techniques

CCC is excited to welcome guest contributor, Katrina Manning! You can learn more about Katrina at the end of her article.  When it comes to marketing your business, one of your most critical tools is blogging. For starters, it gives you an effective way to communicate with your customers. Secondly, it can help boost theContinue reading “Get the Party Started: 5 Ways to Revamp Your Blogging Techniques”

4 Tips to Communicate Clearly With Emojis

When emojis burst onto the scene, people rejoiced. These colorful characters were fun and broke through language and cultural barriers. In 2015, the Oxford Dictionaries cemented their place in our language by selecting an emoji — the Face with Tears of Joy — as the Word of the Year. Predictions of a future with little toContinue reading “4 Tips to Communicate Clearly With Emojis”

The Dark Side of Social: How to Respond When Things Go Wrong

At CCC, we’re big believers in the power of social media and the value that it can provide to your brand. However, you need to understand the darker side of social so you’re prepared for anything that could go wrong or reflect your brand in a negative light. Recently I was on Twitter and noticedContinue reading “The Dark Side of Social: How to Respond When Things Go Wrong”