Tag Archives: social media strategy

4 Tips to Communicate Clearly With Emojis

When emojis burst onto the scene, people rejoiced. These colorful characters were fun and broke through language and cultural barriers. In 2015, the Oxford Dictionaries cemented their place in our language by selecting an emoji — the Face with Tears of Joy — as the Word of the Year. Predictions of a future with little toContinue reading “4 Tips to Communicate Clearly With Emojis”

The Dark Side of Social: How to Respond When Things Go Wrong

At CCC, we’re big believers in the power of social media and the value that it can provide to your brand. However, you need to understand the darker side of social so you’re prepared for anything that could go wrong or reflect your brand in a negative light. Recently I was on Twitter and noticedContinue reading “The Dark Side of Social: How to Respond When Things Go Wrong”

How to Incorporate Reactions into Your Facebook Strategy

Facebook Reactions are here. Now that people are getting used to them, how can you incorporate them into your strategy?   Here’s how to feel the love from your Facebook community with the new Reactions: Share controversial or complex issues that are in the news and relevant to your page. Ask community members how they feelContinue reading “How to Incorporate Reactions into Your Facebook Strategy”

Does Your Social Media Strategy Need an Adjustment?

As I was getting adjusted at the chiropractor last night, a thought popped into my head. Your social media strategy is like your spine; sometimes it needs adjusted. Does your social media strategy need an adjustment?

How to Provide a Superior Customer Experience on Social

If your brand is on social media, fans expect a conversation, not a one-way broadcast. They’ll use this medium to provide feedback on their customer experience and request assistance when needed. Are you ready to provide a superior customer service experience on social? “Brands that are still refusing to use social for customer care will really startContinue reading “How to Provide a Superior Customer Experience on Social”

Social Media Isn’t Easy: 5 Reasons Why It’s Worth It

Last week, we reminded everyone that social media isn’t free and recommended five ways to maximize your time and money. This week, we’re addressing another misperception.   Social media isn’t easy, but it’s worth it. We’re not talking about the act of tweeting itself or posting pictures of your kids on Facebook or Instagramming everyContinue reading “Social Media Isn’t Easy: 5 Reasons Why It’s Worth It”

Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money

Social media isn’t free. There, we said it. It’s been said before, but no one seems to believe it. Even if you’re not advertising or boosting posts, someone (or multiple someones) is spending time strategizing, creating content, posting and engaging with community members. Or at least we hope they are. Social Media Isn’t Free TimeContinue reading “Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money”

4 Digital Marketing Trends That Will Dominate 2016

I know, I know; 2015 isn’t even over yet, and we’re already talking about 2016. Digital marketing trends move fast, so you always have to look at what’s next to stay ahead of the game and start adapting your strategy early. If you can pinpoint the major marketing trends of the next twelve months, youContinue reading “4 Digital Marketing Trends That Will Dominate 2016”

The Best Social Media Sites For Business Marketing

Social media is one of the best marketing tools for businesses. In fact, it’s not just great for businesses; it’s great for individuals looking to market a blog too. I could go on and on about the advantages and strengths of social media marketing. Instead, I’m going to talk about some of the best socialContinue reading “The Best Social Media Sites For Business Marketing”