Spring is in the air! Maybe it’s the rising temperatures or longer days, but optimism abounds this time of year. If spring cleaning is on your to-do list, don’t forget about your business! How can you spring clean your business? Try these tips: Get Organized — Go through your paper and electronic files and form aContinue reading “Spring Cleaning? Don’t Forget Your Business”
Tag Archives: online marketing
Social Media: Sales or Marketing Tool?
The big discussion on social media revolves around selling. Is it for hard selling? Creating and maintaining relationships? Building a community? Social media creates opportunities. It’s up to you to close them. Social media is one tool in your marketing mix. The confusion lies in the merging of sales and marketing — two separate functions (thatContinue reading “Social Media: Sales or Marketing Tool?”
Get Visual With Content Marketing: 5 Tools To Help
We’ve all heard that ‘a picture’s worth a thousand words,’ but the proof is more personal. When you flip through a magazine, browse online or read a blog post, where do your eyes go? To the pictures. So it should be no surprise that images are the number one most important factor in optimal social media content.Continue reading “Get Visual With Content Marketing: 5 Tools To Help”
Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase
Hashtags: you either love them or hate them. This blog has pondered hashtag usage before and received a mixed response from readers on their effectiveness and aesthetic appeal. But more than a year after that discussion, one thing is clear. Hashtag usage should be defined more than ever by social platform. Social Platform Hashtag Usage Twitter?Continue reading “Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase”
You Don’t Know Jack About Brandjacking
In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”
Content Is King and Other Essential Elements of SEO
This is the second post in a 4-part series highlighting steps you can take to improve your website’s search engine optimization (SEO). This guide was written by Ramya Raju, an experienced freelance web design writer from India. If you’d like to visit part one, click here. In the first part of this step-by-step guide toContinue reading “Content Is King and Other Essential Elements of SEO”
Social Media Savvy: It’s Still All About the Brand
One of the more popular posts I wrote last year was about social media branding and its importance to your brand’s reputation, especially if you’re in the marketing, social media, technology or related fields. After reading Dustin W. Stout’s excellent post on the subject, I realized an update was in order. The major social networksContinue reading “Social Media Savvy: It’s Still All About the Brand”
Brands Rocking Social Media In The Real World
The number one question I receive about social media has always been “But what do I post?” Business professionals and owners want to see the value in utilizing social media but are intimidated by the thought of how to develop a loyal fan base and keep these folks happy. So I thought I would share someContinue reading “Brands Rocking Social Media In The Real World”
Go On Holiday, And Take Your Business With You
Wednesday was Boss’s Day and tomorrow is Sweetest Day; on Monday, our Canadian friends were being thankful while we’re celebrating coffee, nuts and chocolate in October. Halloween, one of the biggest retail holidays of the year (second only to Christmas in money spent), looms large at the end of the month. Who am I goingContinue reading “Go On Holiday, And Take Your Business With You”
Step Up and Introduce Yourself: How To Find Your Brand Voice
I’ve written about various aspects of social media before, including the importance of profiles, and especially, the profile picture. (Seriously, why does anyone want to be a silhouette?) These are essential aspects of the social media game, but I was getting ahead of myself. What comes before completing your profile? Finding your brand voice. UtilizingContinue reading “Step Up and Introduce Yourself: How To Find Your Brand Voice”
clearly conveyed communications 