Let’s face it. Facebook desperately wants to be the center of your online activities: your home page, your entertainment hub, your news source. Especially your news source. The social media giant may have finally arrived in this last sector. The recently introduced Save feature finally allows you to store interesting news stories and posts away for laterContinue reading “Saved: Facebook Scrolls Into the News Game”
Tag Archives: social media audience
Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase
Hashtags: you either love them or hate them. This blog has pondered hashtag usage before and received a mixed response from readers on their effectiveness and aesthetic appeal. But more than a year after that discussion, one thing is clear. Hashtag usage should be defined more than ever by social platform. Social Platform Hashtag Usage Twitter?Continue reading “Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase”
Should You Slim Down (on Social Media)?
One of the first things I always discuss with clients (or even prospects) is that you can’t be everything to everyone — even on social media. We all know that, but as small business owners or business professionals, it can be difficult to weed out any ‘potential’ customers. Do what I say, not what I do.Continue reading “Should You Slim Down (on Social Media)?”
Are LinkedIn Groups Working For You?
The past week we’ve focused on LinkedIn, the largest professional networking site on the planet. It tends to be a platform that most people aren’t utilizing effectively, because they’ve either posted a profile years ago and haven’t been back, or they share every tweet, which is a little overboard. So far, we’ve covered general tipsContinue reading “Are LinkedIn Groups Working For You?”
Social Media: For Better or Worse?
In honor of the fifth annual Social Media Day yesterday, we wanted to stay on subject. While pouring over the coverage, it reminded us how much social media and the digital revolution has changed our lives — for better or worse. How has social media changed our lives? For Better Connecting people around townContinue reading “Social Media: For Better or Worse?”
Sing Your Song Face-to-Face: How to Host a Rockin’ Tweetup
Every time I hear the word tweetup, this classic dances into my head. What’s a tweetup? It’s a face-to-face meeting of people who are on X/Twitter. That’s it. The concept is simple, but it’s not always easy to pull off. If you’re thinking about holding a tweetup at your next event, keep these tipsContinue reading “Sing Your Song Face-to-Face: How to Host a Rockin’ Tweetup”
Walking on the Wild Side to a Devoted Blog Following
In our last post, we talked about attracting an audience when you first begin your blog, and a little about Field of Dreams. (Hey, it was a great movie.) Thanks to all who contributed to the discussion. Now that people are coming through the turnstiles, how do you keep them at the park? Publish ConsistentlyContinue reading “Walking on the Wild Side to a Devoted Blog Following”
Trick Out Your Tweets: Tips to Stand Out on Twitter
Do you tweet? (Or as someone once asked me, “Are you on that Tweeter thing?”) Does it feel like you’re accomplishing anything? Or, at the end of the day, are you just confused what the buzz is about? (When Twitter went public, it was kind of a big deal. As in, it created 1,600 newContinue reading “Trick Out Your Tweets: Tips to Stand Out on Twitter”
Tweet Some Love, Gain Some Respect
We all have them in our lives. A babysitter that’s always available when you really need a night out. A loyal friend who’s willing to interrupt her day to hear your latest crisis over coffee. A lifelong customer who loves your business’ story. A super fan who engages with and shares your content more than youContinue reading “Tweet Some Love, Gain Some Respect”
Social Media on Weekends: Are You In Or Out?
Over the weekend, I was thinking about social media usage on weekends. (Oh, the irony…) We’ve all seen the statistics and recommendations that encourage us to be social 7 days a week and keep our businesses top of mind with readers beyond traditional business hours. The theory goes that fewer businesses are social on weekends,Continue reading “Social Media on Weekends: Are You In Or Out?”
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