“Everyone has a story to tell. It only goes in one direction: forward.” -Don Draper And Mad Men, theContinue reading “Mad Men: Master Storytelling In Any Era”
Tag Archives: digital marketing
Brands: Is Looking Stupid Ever A Good Thing?
“There’s no such thing as bad publicity except your own obituary.” -Brendan Behan, Irish writer Even in the constant onslaught ofContinue reading “Brands: Is Looking Stupid Ever A Good Thing?”
Social Media: Sales or Marketing Tool?
The big discussion on social media revolves around selling. Is it for hard selling? Creating and maintaining relationships? Building a community? Social media creates opportunities. It’s up to you to close them. Social media is one tool in your marketing mix. The confusion lies in the merging of sales and marketing — two separate functions (thatContinue reading “Social Media: Sales or Marketing Tool?”
Get Visual With Content Marketing: 5 Tools To Help
We’ve all heard that ‘a picture’s worth a thousand words,’ but the proof is more personal. When you flip through a magazine, browse online or read a blog post, where do your eyes go? To the pictures. So it should be no surprise that images are the number one most important factor in optimal social media content.Continue reading “Get Visual With Content Marketing: 5 Tools To Help”
Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase
Hashtags: you either love them or hate them. This blog has pondered hashtag usage before and received a mixed response from readers on their effectiveness and aesthetic appeal. But more than a year after that discussion, one thing is clear. Hashtag usage should be defined more than ever by social platform. Social Platform Hashtag Usage Twitter?Continue reading “Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase”
You Don’t Know Jack About Brandjacking
In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”
Social Media Savvy: It’s Still All About the Brand
One of the more popular posts I wrote last year was about social media branding and its importance to your brand’s reputation, especially if you’re in the marketing, social media, technology or related fields. After reading Dustin W. Stout’s excellent post on the subject, I realized an update was in order. The major social networksContinue reading “Social Media Savvy: It’s Still All About the Brand”
What You’re DOING is the Story
Clearly Conveyed Communications is pleased to welcome its second guest blogger, Roger Burnett, CAS. Read on for Roger’s expertise in the marketing arena, specifically content marketing, which is a hot topic today. You can learn more about Roger at the end of his insightful post. *************** We’re a new business within an existing company: aContinue reading “What You’re DOING is the Story”
Brands Rocking Social Media In The Real World
The number one question I receive about social media has always been “But what do I post?” Business professionals and owners want to see the value in utilizing social media but are intimidated by the thought of how to develop a loyal fan base and keep these folks happy. So I thought I would share someContinue reading “Brands Rocking Social Media In The Real World”
Tweet Some Love, Gain Some Respect
We all have them in our lives. A babysitter that’s always available when you really need a night out. A loyal friend who’s willing to interrupt her day to hear your latest crisis over coffee. A lifelong customer who loves your business’ story. A super fan who engages with and shares your content more than youContinue reading “Tweet Some Love, Gain Some Respect”
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