Recently I’ve watched a few episodes of the classic show, Cheers (thank you, Netflix!), and remembered why I always enjoyed hanging out with the gang at the friendly bar in Boston. The show’s tagline, Where Everybody Knows Your Name, says it all. The characters came across as regular people who you would love to discussContinue reading “Is Your Business Like Cheers?”
Tag Archives: marketing
#Hashtags: Big Business or Bust?
Let’s take a closer look at the world of hashtags… On the positive side, hashtags open up your social media updates to a whole new world: non-subscribers, non-fans and non-followers. Searching hashtags brings potential fans, followers, subscribers — and customers — to your doorstep. Whenever I use hashtags, I always receive more traffic from thoseContinue reading “#Hashtags: Big Business or Bust?”
My 2013 Bucket List: Six Months In
“Some people create a bucket list because they are dying; I created one because I want to live.” –Lesley Carter Earlier this year, I came across Lesley Carter’s 2013 bucket list and was inspired to create my own. (Ed. Note: If you haven’t checked out Lesley’s Bucket List Publications, please do so. WhatContinue reading “My 2013 Bucket List: Six Months In”
How MacGyver Can Inspire Your Marketing Efforts
I wanted to be MacGyver when I grew up. [Who’s MacGyver?] Not Cinderella or Barbie or Sassette Smurfling (although living in the Smurf Village wouldn’t have been so bad.) Why? MacGyver was a thinker. He didn’t just shoot someone (didn’t even carry a gun in fact) or take the easy way out of a situation.Continue reading “How MacGyver Can Inspire Your Marketing Efforts”
Happy Mother’s Day, Mom. Love, Google
Brands have been creating content, offering special promotions and attaching themselves to seemingly non-related holidays for years. But for Mother’s Day 2013, Google nailed it. Here’s to the Moms The worldwide search giant did what it does best — connected you to the information you need. A special landing page offers: a video celebrating momsContinue reading “Happy Mother’s Day, Mom. Love, Google”
And the winners are…
CCC Fan Appreciation Contest Last week, we held the CCC Fan Appreciation Contest on our Facebook page to help celebrate our one-year anniversary as a company. (Check out our first blog post, appropriately entitled An Introduction.) Winners Thank you to everyone who entered and shared the contest to make it a success! We always appreciateContinue reading “And the winners are…”
Jumping Off A Cliff: My 1st Year As An Entrepreneur
A year ago today, I took a deep breath and jumped off a cliff. Figuratively speaking, anyway. I left my job in corporate America to start my own business. I was terrified and excited, overwhelmed yet satisfied with my decision, completely burnt out but eagerly looking toward my future. In some ways, it’s been better thanContinue reading “Jumping Off A Cliff: My 1st Year As An Entrepreneur”
My 2013 Bucket List: What’s On Yours?
What’s on your bucket list? I was thinking about adding another (overdue) 50 Things I’m Grateful For.. post when I came across Lesley Carter’s entry about entering a contest to fulfill a bucket list trip. Lesley’s Bucket List Publications is one of the blogs I follow, because her updates about checking items off her always evolvingContinue reading “My 2013 Bucket List: What’s On Yours?”
Super Bowl XLVII: Not A Complete Blackout
I planned on writing about marketing lessons to be had from some of the better Super Bowl commercials until I read 5 Marketing Lessons From the Super Bowl’s Most Popular Commercials from the fine folks at Entrepreneur this morning. So that’s been done. Speaking of the Super Bowl commercials, I felt like they grew moreContinue reading “Super Bowl XLVII: Not A Complete Blackout”
The Harbowl: A Marketer’s Dream (Oh, And Those $3.7 Million Ads!)
As marketers, we’re always looking for the story beyond the story. The one that will draw you in, grab your emotions and make you care. Yes, even for mammoth events like the Super Bowl. In 2013, the game is full of story lines, but the one grabbing everyone’s attention is the sibling rivalry. For theContinue reading “The Harbowl: A Marketer’s Dream (Oh, And Those $3.7 Million Ads!)”
clearly conveyed communications 