At CCC, we’re big believers in the power of social media and the value that it can provide to your brand. However, you need to understand the darker side of social so you’re prepared for anything that could go wrong or reflect your brand in a negative light. Recently I was on Twitter and noticedContinue reading “The Dark Side of Social: How to Respond When Things Go Wrong”
Tag Archives: social media audience
How to Provide a Superior Customer Experience on Social
If your brand is on social media, fans expect a conversation, not a one-way broadcast. They’ll use this medium to provide feedback on their customer experience and request assistance when needed. Are you ready to provide a superior customer service experience on social? “Brands that are still refusing to use social for customer care will really startContinue reading “How to Provide a Superior Customer Experience on Social”
Social Media Isn’t Easy: 5 Reasons Why It’s Worth It
Last week, we reminded everyone that social media isn’t free and recommended five ways to maximize your time and money. This week, we’re addressing another misperception. Social media isn’t easy, but it’s worth it. We’re not talking about the act of tweeting itself or posting pictures of your kids on Facebook or Instagramming everyContinue reading “Social Media Isn’t Easy: 5 Reasons Why It’s Worth It”
Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money
Social media isn’t free. There, we said it. It’s been said before, but no one seems to believe it. Even if you’re not advertising or boosting posts, someone (or multiple someones) is spending time strategizing, creating content, posting and engaging with community members. Or at least we hope they are. Social Media Isn’t Free TimeContinue reading “Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money”
The Best Social Media Sites For Business Marketing
Social media is one of the best marketing tools for businesses. In fact, it’s not just great for businesses; it’s great for individuals looking to market a blog too. I could go on and on about the advantages and strengths of social media marketing. Instead, I’m going to talk about some of the best socialContinue reading “The Best Social Media Sites For Business Marketing”
5 Digital Marketing Trends To Develop Your Marketing Strategy
A strong online presence is essential in today’s market. Without the help of digital marketing, your business is already one step behind. It’s that simple. To make sure that you never fall behind the curve, here are five marketing trends to keep you current. These are relevant right now, so prepare to adjust and adapt inContinue reading “5 Digital Marketing Trends To Develop Your Marketing Strategy”
Peanutized: How to Encourage Fans to Engage With Your Brand
Have you been Peanutized? I took the plunge this afternoon. After seeing the fun creations in my Facebook News Feed the past few days, I couldn’t resist anymore. (Ah, the power of social media…) Get Peanutized is a cool microsite that 20th Century Fox is using to promote the upcoming release of The Peanuts MovieContinue reading “Peanutized: How to Encourage Fans to Engage With Your Brand”
Facebook Pages: Now Open for Communication
Facebook for Business announced updates to Pages’ messaging capabilities earlier this month, and we’re all for making communication between brands and their audiences easier. But can it be too easy? “Over a billion people visit Pages every month looking for more information from businesses.” -Facebook for Business We’re always fans of helping brands and consumersContinue reading “Facebook Pages: Now Open for Communication”
Facebook Wants to be Your News Source: Is That What You Want?
Facebook’s at it again. The social behemoth has tweaked its News Feed algorithm to focus on time spent looking at a post — regardless of engagement. “We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a goodContinue reading “Facebook Wants to be Your News Source: Is That What You Want?”
5 Ways To Showcase Services (& Boring Products) on Instagram
You’ve probably heard that visual marketing is all the rage these days, driving more interaction and traffic than text alone. Pair that trend with Instagram being the fastest-growing major social network in 2014*, and you’ve got a love affair — or so we thought. However, we were surprised at the lack of marketers, especially B2B,Continue reading “5 Ways To Showcase Services (& Boring Products) on Instagram”
clearly conveyed communications 