Tag Archives: social media marketing

Saved: Facebook Scrolls Into the News Game

Let’s face it. Facebook desperately wants to be the center of your online activities: your home page, your entertainment hub, your news source. Especially your news source. The social media giant may have finally arrived in this last sector. The recently introduced Save feature finally allows you to store interesting news stories and posts away for laterContinue reading “Saved: Facebook Scrolls Into the News Game”

Get Visual With Content Marketing: 5 Tools To Help

We’ve all heard that ‘a picture’s worth a thousand words,’ but the proof is more personal. When you flip through a magazine, browse online or read a blog post, where do your eyes go? To the pictures. So it should be no surprise that images are the number one most important factor in optimal social media content.Continue reading “Get Visual With Content Marketing: 5 Tools To Help”

Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase

Hashtags: you either love them or hate them. This blog has pondered hashtag usage before and received a mixed response from readers on their effectiveness and aesthetic appeal. But more than a year after that discussion, one thing is clear. Hashtag usage should be defined more than ever by social platform. Social Platform Hashtag Usage Twitter?Continue reading “Warning: Appropriate Hashtag Usage on Instagram Will Result in Major Traffic Increase”

Should You Slim Down (on Social Media)?

One of the first things I always discuss with clients (or even prospects) is that you can’t be everything to everyone — even on social media. We all know that, but as small business owners or business professionals, it can be difficult to weed out any ‘potential’ customers. Do what I say, not what I do.Continue reading “Should You Slim Down (on Social Media)?”

Twitter DMs: Strategy or Spam?

Twitter DMs: you either love them or hate them. While I’m not a personal fan, I do see how they can be used effectively. The problem is that I so rarely see them used effectively. Direct messaging on Twitter tends to be highly automated and utilized differently than messaging features on other platforms. Facebook messagesContinue reading “Twitter DMs: Strategy or Spam?”

Are LinkedIn Groups Working For You?

The past week we’ve focused on LinkedIn, the largest professional networking site on the planet. It tends to be a platform that most people aren’t utilizing effectively, because they’ve either posted a profile years ago and haven’t been back, or they share every tweet, which is a little overboard. So far, we’ve covered general tipsContinue reading “Are LinkedIn Groups Working For You?”

Social Media: For Better or Worse?

In honor of the fifth annual Social Media Day yesterday, we wanted to stay on subject. While pouring over the coverage, it reminded us how much social media and the digital revolution has changed our lives — for better or worse.   How has social media changed our lives? For Better Connecting people around townContinue reading “Social Media: For Better or Worse?”

You Don’t Know Jack About Brandjacking

In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”

Using Google+ to Boost Your Search Engine Rankings

This is the final post in a 4-part series highlighting steps you can take to improve your website’s search engine optimization (SEO). This guide was written by Ramya Raju, an experienced freelance web design writer from India. If you missed any of the first 3 posts, you can review them here. Search engines like Google areContinue reading “Using Google+ to Boost Your Search Engine Rankings”