Tag Archives: brand

Spring Cleaning? Don’t Forget Your Business

Spring is in the air! Maybe it’s the rising temperatures or longer days, but optimism abounds this time of year. If spring cleaning is on your to-do list, don’t forget about your business! How can you spring clean your business? Try these tips: Get Organized — Go through your paper and electronic files and form aContinue reading “Spring Cleaning? Don’t Forget Your Business”

A Subtle Dash of Branding Can Make Your Customers Smile

It’s amazing how what you do shows up throughout your life, even when you least expect it. For example… I was opening my mail yesterday after a long day spent catching up at home and in the office from traveling to a client’s conference last week. To my surprise, I received an early birthday gift fromContinue reading “A Subtle Dash of Branding Can Make Your Customers Smile”

A Modern Marketer (with an Old School Soul): Things I Carry

As a modern marketer with an old school soul, what kind of things do I carry? Staying Connected Mini Tablet — This little guy keeps me connected while I’m on the go. It’s powerful enough to stream videos, manage multiple social media accounts and drive me around the World Wide Web, but small enough to fitContinue reading “A Modern Marketer (with an Old School Soul): Things I Carry”

Your Brand Is A Feeling, Not A Noun

Branding. It’s all the rage, but what is it exactly? According to Merriam-Webster, branding is the promoting of a product or service by identifying it with a particular brand. Of course, there’s as many definitions of branding as there are flavors of chewing gum. I’ll make it easy though. Branding is a feeling you create inContinue reading “Your Brand Is A Feeling, Not A Noun”

Wristbands: Carrying Your Message for Miles (and Years)

When the Livestrong Foundation (formerly known as the Lance Armstrong Foundation) launched the iconic yellow silicone wristband in 2004 as a fundraising initiative, I hoped it would raise some money for a worthy cause. I had no idea that it would catch on across the country — and around the world — as one ofContinue reading “Wristbands: Carrying Your Message for Miles (and Years)”

50 Years of Satisfaction: How You Can Learn From The ‘Stones

On a recent visit to the Rock and Roll Hall of Fame in Cleveland, I was reminded how amazing the Rolling Stones are. They’re still rocking 50 years later and are as relevant as ever. While browsing the two-floor 50 Years of Satisfaction exhibit, I started thinking about how successful of a business venture theContinue reading “50 Years of Satisfaction: How You Can Learn From The ‘Stones”

Get Real, Brands: Why Real Is Usually Right

Whether you’re a racing fan or not, you have to love Jeff Gordon and his sponsor, Pepsi MAX, right now. Last year, the duo produced an awesome ‘test drive‘ video, where a disguised Jeff Gordon took an unsuspecting used car salesman on the ride of his life. Only, it was fake. A stunt driver, paidContinue reading “Get Real, Brands: Why Real Is Usually Right”

You Don’t Know Jack About Brandjacking

In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”

Social Media Savvy: It’s Still All About the Brand

One of the more popular posts I wrote last year was about social media branding and its importance to your brand’s reputation, especially if you’re in the marketing, social media, technology or related fields. After reading Dustin W. Stout’s excellent post on the subject, I realized an update was in order. The major social networksContinue reading “Social Media Savvy: It’s Still All About the Brand”