Last night, I attended a launch party for a unique concept called Inside/Out Akron. The Akron Art Museum has embarked on an ambitious community outreach program to take art to the people. High-quality art reproductions from the museum’s collection will be installed throughout the city for Akronites and visitors to enjoy as they go about theirContinue reading “Inside/Out: Brands, Take Your Message To The People”
Category Archives: Marketing
Live Streaming Apps: The Future of Broadcasting or Legal Liability?
Since Meerkat stormed SXSW this year, live streaming apps have been all the rage. Once the fun of this new trend dies down, what will be left? Is live streaming the future of broadcasting or a legal liability? On one hand, live streaming apps are fun and functional. According to Fortune, early adopters are jumpingContinue reading “Live Streaming Apps: The Future of Broadcasting or Legal Liability?”
Mad Men: Master Storytelling In Any Era
“Everyone has a story to tell. It only goes in one direction: forward.” -Don Draper And Mad Men, theContinue reading “Mad Men: Master Storytelling In Any Era”
The Psychology of Color: Following Guides or Going With Your Gut?
Color. We all have a favorite one, and probably, a least favorite one too. From boxes of Crayola crayons to apparel and interior design, color plays a big part in our lives. So what do your colors say about your business? Well, it depends on who you ask. Colors do tend to evoke emotions inContinue reading “The Psychology of Color: Following Guides or Going With Your Gut?”
A Modern Marketer (with an Old School Soul): Things I Carry
As a modern marketer with an old school soul, what kind of things do I carry? Staying Connected Mini Tablet — This little guy keeps me connected while I’m on the go. It’s powerful enough to stream videos, manage multiple social media accounts and drive me around the World Wide Web, but small enough to fitContinue reading “A Modern Marketer (with an Old School Soul): Things I Carry”
Love — and Marketing — is in the air!
Holiday marketing: you either love it or hate it. As a consumer, it’s nice to take advantage of a sale, but as a marketer, it can get downright embarrassing. How many more car commercials about President’s Day sales that have no tie-in to the brand can we watch? Some brands get holiday promotions right, and itContinue reading “Love — and Marketing — is in the air!”
Why You Should Think Like The B.A.U.
My favorite show on TV is Criminal Minds, which is far from just another show on law enforcement. FBI agents in the Behavioral Analysis Unit (B.A.U.) profile suspected serial killers and hardened criminals in order to solve difficult cases. By reading clues at the crime scene and studying an unsub’s (perpetrator’s) life, the team canContinue reading “Why You Should Think Like The B.A.U.”
Get Visual With Content Marketing: 5 Tools To Help
We’ve all heard that ‘a picture’s worth a thousand words,’ but the proof is more personal. When you flip through a magazine, browse online or read a blog post, where do your eyes go? To the pictures. So it should be no surprise that images are the number one most important factor in optimal social media content.Continue reading “Get Visual With Content Marketing: 5 Tools To Help”
Using Google+ to Boost Your Search Engine Rankings
This is the final post in a 4-part series highlighting steps you can take to improve your website’s search engine optimization (SEO). This guide was written by Ramya Raju, an experienced freelance web design writer from India. If you missed any of the first 3 posts, you can review them here. Search engines like Google areContinue reading “Using Google+ to Boost Your Search Engine Rankings”
Link Building to Success: Optimize Your Website
This is the third post in a 4-part series highlighting steps you can take to improve your website’s search engine optimization (SEO). This guide was written by Ramya Raju, an experienced freelance web design writer from India. If you missed part one or two, we’d recommend reviewing them first. While reading the first two partsContinue reading “Link Building to Success: Optimize Your Website”
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