As a homeowner, there are certain tasks that you tackle on a regular basis. Mowing the lawn, taking out the trash/recycling, washing and drying clothes, cleaning, etc. While they can seem repetitive and sometimes annoying, they’re necessary to maintain the look and feel of your home. As a blog manager, there are also certain tasksContinue reading “Do You Mow Your Blog?”
Category Archives: Social Media
Facebook: Dead or Alive?
We’ve had some interesting discussions recently on the Clearly Conveyed Communications Facebook page. (If you haven’t checked it out yet, take a look and let us know what you think!) One of them this week was, coincidentally, about Facebook. Is this social platformContinue reading “Facebook: Dead or Alive?”
#Hashtags: Big Business or Bust?
Let’s take a closer look at the world of hashtags… On the positive side, hashtags open up your social media updates to a whole new world: non-subscribers, non-fans and non-followers. Searching hashtags brings potential fans, followers, subscribers — and customers — to your doorstep. Whenever I use hashtags, I always receive more traffic from thoseContinue reading “#Hashtags: Big Business or Bust?”
Why do you want to be a silhouette?
It’s the first thing that makes me second guess following you. If you can’t even add a profile picture—something, anything—I really question the value of your tweets. Of course, there’s debate on what works best as an avatar; but first, you need a profile pic. Period. I realize this is basic knowledge, and one ofContinue reading “Why do you want to be a silhouette?”
Say Hello: How To Make Connections With Your Social Media Profiles
Social media is still buzzing, even as it has moved from a trend to a mainstream marketing activity. Yet so many people still overlook one of the most important aspects—the profile. First, let’s focus on the profile picture. This is your first step to legitimacy. It’s hard to take a generic silhouette seriously. Not photogenic?Continue reading “Say Hello: How To Make Connections With Your Social Media Profiles”
Facebook Graph Search: A Case Study
Yesterday Facebook removed me from the waiting list and added Graph Search to my profile. I attended the press conference launch (via live blogging) and have certainly heard the hype, so I was anxious to try this new tool. Recently, I’ve become interested in oils in order to make more natural versions of beauty andContinue reading “Facebook Graph Search: A Case Study”
How Ben Affleck’s Story Carried Argo to a Best Picture Oscar (And What We Can Learn From It)
When Argo won Best Picture at this year’s Academy Awards, I was thrilled. Don’t get me wrong; there was some stiff competition in the category, and I was impressed by some of the challengers, most notably LINCOLN. However, it was interesting to watch how Ben Affleck’s Best Director snub by the Academy became a leadingContinue reading “How Ben Affleck’s Story Carried Argo to a Best Picture Oscar (And What We Can Learn From It)”
Super Bowl XLVII: Not A Complete Blackout
I planned on writing about marketing lessons to be had from some of the better Super Bowl commercials until I read 5 Marketing Lessons From the Super Bowl’s Most Popular Commercials from the fine folks at Entrepreneur this morning. So that’s been done. Speaking of the Super Bowl commercials, I felt like they grew moreContinue reading “Super Bowl XLVII: Not A Complete Blackout”
Special Offers: Are You Engaging Customers or Just Irritating Them?
It’s that time of year! During the Holiday shopping season, companies love to entice deal-hungry consumers with special offers to grab their share of the pie. Facebook page offers. Mobile discount codes. Coupons, special discounts or gift cards with purchases. These promotions can be a great way to interact with fans and create ambassadors forContinue reading “Special Offers: Are You Engaging Customers or Just Irritating Them?”
I’m grateful for… “I have an app for that.”
I recently read a blog post by Lifehacker asking readers what free apps they are most thankful for this year. That’s when I realized how much I utilize apps to make my life, both personal and professional, run smoothly. What are your favorite apps (paid or free)? Here are 7 apps that have become aContinue reading “I’m grateful for… “I have an app for that.””
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