Have you been Peanutized? I took the plunge this afternoon. After seeing the fun creations in my Facebook News Feed the past few days, I couldn’t resist anymore. (Ah, the power of social media…) Get Peanutized is a cool microsite that 20th Century Fox is using to promote the upcoming release of The Peanuts MovieContinue reading “Peanutized: How to Encourage Fans to Engage With Your Brand”
Tag Archives: social media
6 Things All Businesses Should Do Over Christmas
It’s that time! The Holiday selling season is upon us… Christmas is a stressful time for both businesses and customers. Businesses worry about losing customers during this hectic season, and customers worry about getting everything done on their lengthy to-do lists. Sure, some businesses will pick up customers as everybody is in a mad rush to buy presents.Continue reading “6 Things All Businesses Should Do Over Christmas”
Content is King — or is Conversation?
We live in an era where content is king — or so we’re told on a daily basis. But think about it… If you produce awesome content and no one is around to consume it, is it still king? Cory Doctorow doesn’t think so.
How Chipotle Sold Sofritas to a Nation of Meat Lovers
Who can sell braised tofu to a nation of meat lovers? Chipotle can. The fast casual Mexican food chain introduced Sofritas last year in select markets but faced a serious problem, at least in the US. Americans eat meat — and a lot of it. Who wants some tasty braised tofu? So Chipotle got creative andContinue reading “How Chipotle Sold Sofritas to a Nation of Meat Lovers”
Facebook Pages: Now Open for Communication
Facebook for Business announced updates to Pages’ messaging capabilities earlier this month, and we’re all for making communication between brands and their audiences easier. But can it be too easy? “Over a billion people visit Pages every month looking for more information from businesses.” -Facebook for Business We’re always fans of helping brands and consumersContinue reading “Facebook Pages: Now Open for Communication”
Why Grammar Still Matters (Even on a Smartphone)
Does your email signature on your smartphone contain the following disclaimer? Sent from [insert smartphone model here]. Please excuse misspellings, typos and grammatical errors. Sorry, it won’t save you. This post is being typed on a smartphone, but I don’t expect you to excuse any errors. In fact, I’m embarrassed when I spot an error,Continue reading “Why Grammar Still Matters (Even on a Smartphone)”
Does Your Brand Speak Emoji? 😎 💬 💻
Emoji. Those cute little characters that you add to your texts and tweets are all grown up — or at least getting there. In fact, the “picture letters” have moved into the business world. Today #ChevyGoesEmoji. But first, tweet us your favorite emoji to get this party started. http://t.co/cATXXdIfsn pic.twitter.com/bKnxRBaMHY — Chevrolet (@chevrolet) June 25,Continue reading “Does Your Brand Speak Emoji? 😎 💬 💻”
Selfies: Awesome Advertising or Bad for Business?
Selfies tend to draw a reaction one way or the other. Some people love them while others hate them. But here’s the real question: are they awesome advertising for your brand or bad for business? It depends on how you use them. For example, the above image is a selfie I took after a springContinue reading “Selfies: Awesome Advertising or Bad for Business?”
How To Earn Your ’15 Minutes’ In Business With Style & Grace
“In the future, everyone will be world-famous for 15 minutes.” -Andy Warhol (or not) People often ask me what the hardest part of leaving the corporate world and starting my own business was. It was learning to promote myself, which may come as a surprise. Granted, I should have been doing that in the corporateContinue reading “How To Earn Your ’15 Minutes’ In Business With Style & Grace”
Marketers: Don’t Forget About Desktop
Mobile offices, mobile apps, Mobilegeddon: The age of mobile has arrived. We can tap into Wi-Fi at 35,000 feet and conduct business from almost anywhere in the world. But don’t forget about desktop, marketers. It hasn’t gone the way of 8 tracks and parachute pants just yet — and is still worth your attention. While browsingContinue reading “Marketers: Don’t Forget About Desktop”
clearly conveyed communications 