Brands Rocking Social Media In The Real World

The number one question I receive about social media has always been “But what do I post?” Business professionals and owners want to see the value in utilizing social media but are intimidated by the thought of how to develop a loyal fan base and keep these folks happy. So I thought I would share someContinue reading “Brands Rocking Social Media In The Real World”

Who’s Your Biggest Fan?

(Ed. note: It seems like Thursday is a more popular day for reading blogs than Fridays, so I’m changing the CCC blog publishing schedule. Posts will now appear on Tuesdays and Thursdays (instead of Fridays), so please update your calendars – and reading plans – accordingly. 🙂) After posting a somewhat pessimistic post earlier thisContinue reading “Who’s Your Biggest Fan?”

Embrace the Suck (Because What’s the Alternative?)

Life sucks. Not to be a pessimist, but sometimes it seems that everything goes wrong. Sure, there’s always that saying that someone has it worse than you somewhere, but quite frankly, that isn’t always the most comforting thought in the world when you have your own problems. Today, I decided to run some errands. IContinue reading “Embrace the Suck (Because What’s the Alternative?)”

Tweet Some Love, Gain Some Respect

We all have them in our lives. A babysitter that’s always available when you really need a night out. A loyal friend who’s willing to interrupt her day to hear your latest crisis over coffee. A lifelong customer who loves your business’ story. A super fan who engages with and shares your content more than youContinue reading “Tweet Some Love, Gain Some Respect”

Social Media on Weekends: Are You In Or Out?

Over the weekend, I was thinking about social media usage on weekends. (Oh, the irony…) We’ve all seen the statistics and recommendations that encourage us to be social 7 days a week and keep our businesses top of mind with readers beyond traditional business hours. The theory goes that fewer businesses are social on weekends,Continue reading “Social Media on Weekends: Are You In Or Out?”

Go On Holiday, And Take Your Business With You

Wednesday was Boss’s Day and tomorrow is Sweetest Day; on Monday, our Canadian friends were being thankful while we’re celebrating coffee, nuts and chocolate in October. Halloween, one of the biggest retail holidays of the year (second only to Christmas in money spent), looms large at the end of the month. Who am I goingContinue reading “Go On Holiday, And Take Your Business With You”

Winning As The Underdog: Turn Your Weaknesses Into Strengths

I’m only 30 pages into Malcolm Gladwell’s latest, David And Goliath: Underdogs, Misfits, And The Art Of Battling Giants, and I’ve already learned much. This highly publicized new book starts off with a bang, taking a closer look at the ultimate underdog story: David vs. Goliath. Upon further review of this epic confrontation, David wasn’t nearlyContinue reading “Winning As The Underdog: Turn Your Weaknesses Into Strengths”

Step Up and Introduce Yourself: How To Find Your Brand Voice

I’ve written about various aspects of social media before, including the importance of profiles, and especially, the profile picture. (Seriously, why does anyone want to be a silhouette?) These are essential aspects of the social media game, but I was getting ahead of myself. What comes before completing your profile? Finding your brand voice. UtilizingContinue reading “Step Up and Introduce Yourself: How To Find Your Brand Voice”

This Blog Is Made For You And Me

This blog is your blog, this blog is my blog… In my last post, To Blog, or Not To Blog: That Is The Question, I touched a little bit on why I started this blog in addition to the topic of blogging in general. As readers of my thoughts and musings, I value your feedbackContinue reading “This Blog Is Made For You And Me”