A year ago today, I took a deep breath and jumped off a cliff. Figuratively speaking, anyway. I left my job in corporate America to start my own business. I was terrified and excited, overwhelmed yet satisfied with my decision, completely burnt out but eagerly looking toward my future. In some ways, it’s been better thanContinue reading “Jumping Off A Cliff: My 1st Year As An Entrepreneur”
Tag Archives: branding
A Toast, ABSOLUT! Branding At Its Finest
What’s your favorite brand? Seriously, take a moment to think about a brand that captures your attention with its story, connects with you and seems to invite you to try their product. For me, one of those brands is ABSOLUT VODKA. Initially, I was intrigued by their advertising, especially their splashy, sophisticated print ads. TheyContinue reading “A Toast, ABSOLUT! Branding At Its Finest”
How Elvis Can Inspire Your Success
If you didn’t notice, Elvis Presley‘s birthday was Tuesday (January 8th). He would have been 78 if he were still alive today. Man, that’s hard to believe. Despite his untimely death, Elvis achieved considerable fame and status as the King of Rock and Roll. How did he get there? God-given talent, a lot of hardContinue reading “How Elvis Can Inspire Your Success”
4 Reasons #GivingTuesday Is Succeeding (And You Can Too!)
November 27, 2012 was the inaugural #GivingTuesday. Here are four reasons why this powerful movement is succeeding that your business or brand can use to succeed too.
Social Media Savvy: It’s All About the Brand
UPDATED: It’s Still All About the Brand Whether you’re a social media superstar or a company touting your social savvy, it’s all about the brand. The social media platforms’ brands, that is. Are you brand compliant? In July,Continue reading “Social Media Savvy: It’s All About the Brand”
Rage Against The Political Machine — 5 Takeaways for Your Marketing Efforts
I’m not a political junkie, but I do consider myself a well-informed voter. I vote for each candidate individually, not strictly along party lines, and actually put some time and thought into my decisions. Throw in the fact that I’m an advertising major, and you probably figure I can’t get enough of the campaign season.Continue reading “Rage Against The Political Machine — 5 Takeaways for Your Marketing Efforts”
Sponsorship: Your Name Here
I was sitting at an Akron Aeros (AA affiliate of the Cleveland Indians) baseball game the other night when a hitter broke his bat. Shortly after he was thrown out at first (and the pitcher danced out of the way of the jagged bat head), the PA announcer said, “That broken bat was brought toContinue reading “Sponsorship: Your Name Here”
The Olympics: A Global Brand (Kind Of)
Are you excited about the upcoming Olympics in London? I am! I love watching athletes from around the globe compete against each other, especially the summer version. It’s a patriotic time for so many nations, and it’s wonderful to see the world come together on such a grand stage. Beyond the stadiums, another competition isContinue reading “The Olympics: A Global Brand (Kind Of)”
Technology: It’s Not Just For Trekkies Anymore
Technology has permeated all aspects of society from the workplace to how we order pizza. (If you’re still phoning in your orders for the popular pies, get with the program.) You probably utilize technology throughout your daily routine and don’t even realize it. Why? Because it works. You don’t have to understand why it worksContinue reading “Technology: It’s Not Just For Trekkies Anymore”
Sports & Leisure: Scoring Points and Creating Fans
It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can elicit as much passion about your company as the home team. Becoming a part of game day is aContinue reading “Sports & Leisure: Scoring Points and Creating Fans”
clearly conveyed communications 