Welcome to the CCC Carnival, where you can connect, engage and make memories while having a good time.
There are games, rides and attractions galore, along with fun prizes, sweet branded merch and a food court. Join us for a tour as we take you around the carnival grounds, so you can figure out where you want to go first!
Where is experiential marketing heading? ADWEEK talked to industry leaders at C2 Montréal about this subject, and they had a lot to say. Check out the highlights along with my take (and some stunning inspiration from Cannes Lions)!
Hi, I’m Jaime, and I’ll be your brand guide for this adventure.
When I first saw the AI action figure trend, I was intrigued. But instead of jumping on it right away, I thought about how I could make it my own and tie it into my brand.
Introducing the CCC Brand Guide…
Looking for new ways to build awareness for your brand? I was honored to join my friend, Sue-Ann Bubacz, host of The Marketing Mirror podcast, for an engaging discussion on how to leverage top-of-funnel social marketing tactics differently in the chaotic and ever-evolving social media landscape today.
Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!
Having a podcast for your business allows you to reach out to people on a different level. Podcasts help humanize your company, adding brand flavor while amplifying your voice. Like other forms of content, the podcasts you produce, publish, and share are an opportunity to: create awareness reach new audiences stand out in your field/community Continue reading “Speak Up: How To Grow Your Business With Podcasts and Audio Assets”
While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities. Offering an array of services as a marketing company allows me to present a full-service front to my audience.
You can attract butterflies (your target audience) to your coneflower (product or service) with sweet nectar (compelling content). While your inbound marketing efforts do require attention, they’re worth the effort—and help is available. Plus, these efforts can help you withstand a cold spell in your business and can be replicated to help you grow your business.
We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Social media is a powerful marketing tool for your business, but you still need a website today. Your website is your home on the internet, your front door to customers and prospects everywhere. It helps visitors learn more about your company and how you can help them.
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