Want to leverage LinkedIn to build your brand and grow your business? I was honored to join my friend, Sue-Ann Bubacz, host of The Marketing Mirror podcast, for a lively discussion of where you should set up shop on the social media platform that’s always open for business. Our LinkedIn Live discussion was electric—the ideasContinue reading “Which Real Estate Is Most Valuable On LinkedIn?”
Tag Archives: social media engagement
Top-of-Funnel Social Media Marketing: How To Spark Awareness In New Ways
Looking for new ways to build awareness for your brand? I was honored to join my friend, Sue-Ann Bubacz, host of The Marketing Mirror podcast, for an engaging discussion on how to leverage top-of-funnel social marketing tactics differently in the chaotic and ever-evolving social media landscape today.
Take Action: 7 Tips to Attract Clients To Your Social Media Communities
While it might be easy for you to build a following on social media, it’s challenging turning your fans into a loyal customer base. You want the transition to be seamless to keep everything running accordingly. Learn what your followers need from you to help you flourish! Here are some ways to turn your followers into clients.
Writing (& More) for Small Businesses Delivers Big Opportunities
While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities. Offering an array of services as a marketing company allows me to present a full-service front to my audience.
How to Stay Engaged with Your Audiences During a Crisis
Struggling with how to stay engaged with your employees and clients during this unsettling time? Keep these tips in mind while creating your communications. How to Stay Engaged with Your Employees During a Crisis First, reassure your employees regarding their pay. During a crisis, consistent income is vital to helping people stay calm and positive.Continue reading “How to Stay Engaged with Your Audiences During a Crisis”
Social Media Summer Round-Up: New Features You Need To Know
Social media platforms are constantly evolving, so it’s important to keep up on the latest features and understand how to use them for your brand or business. Enjoy our summer round-up with a cool drink in-hand! Instagram Stories continue to explode in popularity, as they’re expected to outpace Feeds as the primary mechanism of contentContinue reading “Social Media Summer Round-Up: New Features You Need To Know”
How to Create Content that Works [Twitter Chat Recap]
“Creating content just for the sake of creating content is the strategy that is doomed to failure.” Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion! The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.
What’s the Story in Social Media Marketing? Stories.
This summer, social media platforms debuted so many new features it was hard to keep up. (Miss out while you were on holiday? Catch up with our roundup.) As fall color explodes, the platforms continue to test and release new features, with Instagram leading the way. With all the changes, the story of the yearContinue reading “What’s the Story in Social Media Marketing? Stories.”
Social Media’s Sizzling New Features You Need to Know About
Summer may conjure up lazy days at the beach, but social media platforms have been busy debuting new features. Here’s a summer roundup of features you may have missed, so you can incorporate them into your social media strategies. Instagram It started in May with an improved inbox. More than 150 million active daily usersContinue reading “Social Media’s Sizzling New Features You Need to Know About”
3 Ways To Capitalize on Marketing Trends in 2018
It’s that time of year: everyone is publishing their thoughts on the next big things in marketing. We’ve been keeping an eye on a number of projected trends for 2018 and year-end reviews from 2017. Here’s our take on how your business can capitalize. More Quality, Less Quantity (We’re hoping) 2018 is the year thatContinue reading “3 Ways To Capitalize on Marketing Trends in 2018”
clearly conveyed communications 