You created a bare bones profile and uploaded your resume to LinkedIn a few years ago, and you haven’t been back. You’re done, right? Similar to other social platforms, the more you put into LinkedIn, the more you’ll get out of it. And just like other platforms, it all starts with your profile. What’s in a LinkedInContinue reading “LinkedIn: The Essence of a Profile”
Tag Archives: branding
Wristbands: Carrying Your Message for Miles (and Years)
When the Livestrong Foundation (formerly known as the Lance Armstrong Foundation) launched the iconic yellow silicone wristband in 2004 as a fundraising initiative, I hoped it would raise some money for a worthy cause. I had no idea that it would catch on across the country — and around the world — as one ofContinue reading “Wristbands: Carrying Your Message for Miles (and Years)”
50 Years of Satisfaction: How You Can Learn From The ‘Stones
On a recent visit to the Rock and Roll Hall of Fame in Cleveland, I was reminded how amazing the Rolling Stones are. They’re still rocking 50 years later and are as relevant as ever. While browsing the two-floor 50 Years of Satisfaction exhibit, I started thinking about how successful of a business venture theContinue reading “50 Years of Satisfaction: How You Can Learn From The ‘Stones”
Get Real, Brands: Why Real Is Usually Right
Whether you’re a racing fan or not, you have to love Jeff Gordon and his sponsor, Pepsi MAX, right now. Last year, the duo produced an awesome ‘test drive‘ video, where a disguised Jeff Gordon took an unsuspecting used car salesman on the ride of his life. Only, it was fake. A stunt driver, paidContinue reading “Get Real, Brands: Why Real Is Usually Right”
You Don’t Know Jack About Brandjacking
In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”
Social Media Savvy: It’s Still All About the Brand
One of the more popular posts I wrote last year was about social media branding and its importance to your brand’s reputation, especially if you’re in the marketing, social media, technology or related fields. After reading Dustin W. Stout’s excellent post on the subject, I realized an update was in order. The major social networksContinue reading “Social Media Savvy: It’s Still All About the Brand”
The Art of Branding
Branding is a buzz word today, so everyone wants to drop it like the name of the hottest new rapper out there. While it’s overused and abused, it’s still an instrumental element to companies and people everywhere. “Good brands are able to set the tone, create the scene, and make us a part of itContinue reading “The Art of Branding”
#Hashtags: Big Business or Bust?
Let’s take a closer look at the world of hashtags… On the positive side, hashtags open up your social media updates to a whole new world: non-subscribers, non-fans and non-followers. Searching hashtags brings potential fans, followers, subscribers — and customers — to your doorstep. Whenever I use hashtags, I always receive more traffic from thoseContinue reading “#Hashtags: Big Business or Bust?”
Why do you want to be a silhouette?
It’s the first thing that makes me second guess following you. If you can’t even add a profile picture—something, anything—I really question the value of your tweets. Of course, there’s debate on what works best as an avatar; but first, you need a profile pic. Period. I realize this is basic knowledge, and one ofContinue reading “Why do you want to be a silhouette?”
Say Hello: How To Make Connections With Your Social Media Profiles
Social media is still buzzing, even as it has moved from a trend to a mainstream marketing activity. Yet so many people still overlook one of the most important aspects—the profile. First, let’s focus on the profile picture. This is your first step to legitimacy. It’s hard to take a generic silhouette seriously. Not photogenic?Continue reading “Say Hello: How To Make Connections With Your Social Media Profiles”
clearly conveyed communications 