Use Strategy to Guide Your Brand on an Epic Adventure 🧭

Hi, I’m Jaime, and I’ll be your brand guide for this adventure.

When I first saw the AI action figure trend, I was intrigued. But instead of jumping on it right away, I thought about how I could make it my own and tie it into my brand.

Introducing the CCC Brand Guide…

Top-of-Funnel Social Media Marketing: How To Spark Awareness In New Ways

Looking for new ways to build awareness for your brand? I was honored to join my friend, Sue-Ann Bubacz, host of The Marketing Mirror podcast, for an engaging discussion on how to leverage top-of-funnel social marketing tactics differently in the chaotic and ever-evolving social media landscape today.

Why Updating Your Existing Content Is So Important (And How To Do It)

Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!

Speak Up: How To Grow Your Business With Podcasts and Audio Assets

Having a podcast for your business allows you to reach out to people on a different level. Podcasts help humanize your company, adding brand flavor while amplifying your voice.  Like other forms of content, the podcasts you produce, publish, and share are an opportunity to:  create awareness reach new audiences stand out in your field/community Continue reading “Speak Up: How To Grow Your Business With Podcasts and Audio Assets”

Writing (& More) for Small Businesses Delivers Big Opportunities

While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities. Offering an array of services as a marketing company allows me to present a full-service front to my audience.

Mid-Year Review: How are you progressing on your business goals?

It’s nearing mid-June. How are you progressing on your business goals so far in 2019?  One of our goals in 2019 was to get back to blogging on a regular basis. In January, we committed to the following in order to deliver more valuable contact to you: Publishing at least two to three times perContinue reading “Mid-Year Review: How are you progressing on your business goals?”

How to Create Content that Works [Twitter Chat Recap]

“Creating content just for the sake of creating content is the strategy that is doomed to failure.” Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion! The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.

3 Big (Affordable) Marketing Ideas For Your Small Business

Don’t let a tight budget keep you from marketing your business and showing your tremendous products or services to potential new customers. These three tips will help you market your business in a big way without blowing the budget.

What are your business goals in 2019?

While we don’t make New Year’s resolutions, we do set goals for our business at CCC. One of our goals in 2019 is to get back to blogging on a regular basis. In order to deliver valuable content to you, we’re committing to the following: Publishing at least two to three times per month ProducingContinue reading “What are your business goals in 2019?”