5 Digital Marketing Trends To Develop Your Marketing Strategy

A strong online presence is essential in today’s market. Without the help of digital marketing, your business is already one step behind. It’s that simple. To make sure that you never fall behind the curve, here are five marketing trends to keep you current. These are relevant right now, so prepare to adjust and adapt inContinue reading “5 Digital Marketing Trends To Develop Your Marketing Strategy”

5 SEO Techniques That Will Boost Your Web Presence

Search engine optimization (SEO) is something that every website and business owner needs to use and understand. Here are 5 techniques to help you get started and boost your web presence. Choose Your URL Carefully It’s important to make sure your website’s URL is search engine-friendly. This is important when you’re setting up a websiteContinue reading “5 SEO Techniques That Will Boost Your Web Presence”

Facebook’s Next Stop: World Domination (and That’s a Good Thing)

When I was growing up, my friends and I used to talk about what we wanted to achieve. No matter what occupation came up or what route someone wanted to take, it always ended with ‘world domination.’ That’s what Facebook wants too, and it may get there. The stats are already ridiculous, but the socialContinue reading “Facebook’s Next Stop: World Domination (and That’s a Good Thing)”

Inbound: Not Your Father’s Marketing

Sometimes you have to slow down to get ahead. You may have noticed that the CCC blog went dark between September 4th and September 18th, missing three posting days. We were busy getting certified in Inbound Marketing methodology. I’m proud to announce that CCC is now Inbound Marketing Certified, and we’d love to help yourContinue reading “Inbound: Not Your Father’s Marketing”

Peanutized: How to Encourage Fans to Engage With Your Brand

Have you been Peanutized? I took the plunge this afternoon. After seeing the fun creations in my Facebook News Feed the past few days, I couldn’t resist anymore. (Ah, the power of social media…) Get Peanutized is a cool microsite that 20th Century Fox is using to promote the upcoming release of The Peanuts MovieContinue reading “Peanutized: How to Encourage Fans to Engage With Your Brand”

6 Things All Businesses Should Do Over Christmas

It’s that time! The Holiday selling season is upon us… Christmas is a stressful time for both businesses and customers. Businesses worry about losing customers during this hectic season, and customers worry about getting everything done on their lengthy to-do lists. Sure, some businesses will pick up customers as everybody is in a mad rush to buy presents.Continue reading “6 Things All Businesses Should Do Over Christmas”

How Flexible Should Your Blog Schedule Be?

Blogging. As a small business owner, writer or business professional today, you understand its benefits (and may even enjoy it). But some days it becomes a four letter word in your vocabulary. Recently I read a post from a fellow blogger who was asking her readers about her new posting frequency. She had committed toContinue reading “How Flexible Should Your Blog Schedule Be?”

Content is King — or is Conversation?

We live in an era where content is king — or so we’re told on a daily basis. But think about it… If you produce awesome content and no one is around to consume it, is it still king? Cory Doctorow doesn’t think so.

How Chipotle Sold Sofritas to a Nation of Meat Lovers

Who can sell braised tofu to a nation of meat lovers? Chipotle can. The fast casual Mexican food chain introduced Sofritas last year in select markets but faced a serious problem, at least in the US. Americans eat meat — and a lot of it. Who wants some tasty braised tofu? So Chipotle got creative andContinue reading “How Chipotle Sold Sofritas to a Nation of Meat Lovers”

Facebook Pages: Now Open for Communication

Facebook for Business announced updates to Pages’ messaging capabilities earlier this month, and we’re all for making communication between brands and their audiences easier. But can it be too easy? “Over a billion people visit Pages every month looking for more information from businesses.” -Facebook for Business We’re always fans of helping brands and consumersContinue reading “Facebook Pages: Now Open for Communication”