Category Archives: Social Media

Social Media’s Nice, But It’s Not IRL

Last night, I had the pleasure of meeting up with professional friends for a fun night out. Despite the frigid temperatures, I was actually looking forward to bundling up and heading North for the occasion. These are people that I’ve worked long hours with, learned so much from and are just plain fun to beContinue reading “Social Media’s Nice, But It’s Not IRL”

Social Media Savvy: It’s Still All About the Brand

One of the more popular posts I wrote last year was about social media branding and its importance to your brand’s reputation, especially if you’re in the marketing, social media, technology or related fields. After reading Dustin W. Stout’s excellent post on the subject, I realized an update was in order. The major social networksContinue reading “Social Media Savvy: It’s Still All About the Brand”

Get Social: 4 Easy Ways to Join the Conversation

At CCC, we’re always telling people to join the conversation. Social media is, after all, about being social. Then one day, a client asked us how, and a light bulb went off. Hey, there’s a blog post in there somewhere! Make It Personal When you thank people for sharing your content or answer a questionContinue reading “Get Social: 4 Easy Ways to Join the Conversation”

Trick Out Your Tweets: Tips to Stand Out on Twitter

Do you tweet? (Or as someone once asked me, “Are you on that Tweeter thing?”) Does it feel like you’re accomplishing anything? Or, at the end of the day, are you just confused what the buzz is about? (When Twitter went public, it was kind of a big deal. As in, it created 1,600 newContinue reading “Trick Out Your Tweets: Tips to Stand Out on Twitter”

Brands Rocking Social Media In The Real World

The number one question I receive about social media has always been “But what do I post?” Business professionals and owners want to see the value in utilizing social media but are intimidated by the thought of how to develop a loyal fan base and keep these folks happy. So I thought I would share someContinue reading “Brands Rocking Social Media In The Real World”

Tweet Some Love, Gain Some Respect

We all have them in our lives. A babysitter that’s always available when you really need a night out. A loyal friend who’s willing to interrupt her day to hear your latest crisis over coffee. A lifelong customer who loves your business’ story. A super fan who engages with and shares your content more than youContinue reading “Tweet Some Love, Gain Some Respect”

Social Media on Weekends: Are You In Or Out?

Over the weekend, I was thinking about social media usage on weekends. (Oh, the irony…) We’ve all seen the statistics and recommendations that encourage us to be social 7 days a week and keep our businesses top of mind with readers beyond traditional business hours. The theory goes that fewer businesses are social on weekends,Continue reading “Social Media on Weekends: Are You In Or Out?”

Step Up and Introduce Yourself: How To Find Your Brand Voice

I’ve written about various aspects of social media before, including the importance of profiles, and especially, the profile picture. (Seriously, why does anyone want to be a silhouette?) These are essential aspects of the social media game, but I was getting ahead of myself. What comes before completing your profile? Finding your brand voice. UtilizingContinue reading “Step Up and Introduce Yourself: How To Find Your Brand Voice”

To Blog, or Not To Blog: That Is the Question

Why do you blog? That’s assuming you do blog, which millions of people do across the world, on millions of different topics for millions of different reasons for audiences of one to (yes, you guessed it) millions. Some blog for business while others type their hearts away purely for pleasure, a way to scratch thatContinue reading “To Blog, or Not To Blog: That Is the Question”