Welcome to the CCC Carnival, where you can connect, engage and make memories while having a good time.
There are games, rides and attractions galore, along with fun prizes, sweet branded merch and a food court. Join us for a tour as we take you around the carnival grounds, so you can figure out where you want to go first!
2024 was a year of Adventure, from kayaking and ice skating to exploring nature, museums and immersive experiences. We accomplished significant milestones, jumped into new opportunities and soaked in the view—wherever we were. Our word of the year for 2025 is Connection.
While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities. Offering an array of services as a marketing company allows me to present a full-service front to my audience.
You can attract butterflies (your target audience) to your coneflower (product or service) with sweet nectar (compelling content). While your inbound marketing efforts do require attention, they’re worth the effort—and help is available. Plus, these efforts can help you withstand a cold spell in your business and can be replicated to help you grow your business.
We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
This summer, social media platforms debuted so many new features it was hard to keep up. (Miss out while you were on holiday? Catch up with our roundup.) As fall color explodes, the platforms continue to test and release new features, with Instagram leading the way. With all the changes, the story of the yearContinue reading “What’s the Story in Social Media Marketing? Stories.”
Editor’s Note: We’re excited to welcome Dan Ridge as a contributor to the CCC blog! The customer is always right has long been a business adage. In today’s highly competitive environment, it’s more than just selling products to customers; it’s about providing them with a seamless and enjoyable experience throughout the time they’re in touchContinue reading “Why Customer Experience Should Be Your Focus This Year”
A stat from a recent article on content marketing caught our eye. “Consumers engage with 11.4 pieces of content on average prior to making a purchase.” In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research aContinue reading “Content Marketing: A Crucial Component of the Customer Experience”
Everywhere we look lately, from entertainment to business, what’s old is new again. Well established franchises are selling out movie theaters, the toy aisle is straight out of the eighties and businesses everywhere are turning back the clock to stand out in this fast-paced, digital world. How can you go retro to connect with customers andContinue reading “4 Retro Ways to Connect with Modern Audiences”
Recently I had the opportunity to attend a big-screen showing of The Story of Content: Rise of the New Marketing. What a great story! If you’re not familiar, the Content Marketing Institute made a documentary telling the story of content marketing — past, present and future. Yes, content marketing has a past, and I’m not referringContinue reading “Content Marketing: Transforming Business Since 1895”
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