In the mid-nineties, there was a trivia game called You Don’t Know Jack. As a trivia buff, I loved the game and even had it on CD-ROM (remember those?). OK, I also loved telling people, “You don’t know jack” when they answered incorrectly. Which brings me too… Brandjacking. What is it? When someone hijacks your brand,Continue reading “You Don’t Know Jack About Brandjacking”
Tag Archives: marketing
Promotional Products As Effective Marketing Tools
CCC is excited to welcome Jasmine from GadgetsFactory.com, who is sharing her insight on the effectiveness of promotional products as marketing tools. Enjoy! Promotional products are considered powerful marketing tools because they can attract or gain the attention of potential customers in more efficient and inexpensive ways than other forms of advertising. Your company logoContinue reading “Promotional Products As Effective Marketing Tools”
Social Media Savvy: It’s Still All About the Brand
One of the more popular posts I wrote last year was about social media branding and its importance to your brand’s reputation, especially if you’re in the marketing, social media, technology or related fields. After reading Dustin W. Stout’s excellent post on the subject, I realized an update was in order. The major social networksContinue reading “Social Media Savvy: It’s Still All About the Brand”
What You’re DOING is the Story
Clearly Conveyed Communications is pleased to welcome its second guest blogger, Roger Burnett, CAS. Read on for Roger’s expertise in the marketing arena, specifically content marketing, which is a hot topic today. You can learn more about Roger at the end of his insightful post. *************** We’re a new business within an existing company: aContinue reading “What You’re DOING is the Story”
Shop Small, Support Your Community
It’s Small Business Saturday week, one of our favorite times of the year at CCC. Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, it’s celebrated every year on the Saturday after Thanksgiving, which falls on November 30th this year. Think about this: over 50%Continue reading “Shop Small, Support Your Community”
Brands Rocking Social Media In The Real World
The number one question I receive about social media has always been “But what do I post?” Business professionals and owners want to see the value in utilizing social media but are intimidated by the thought of how to develop a loyal fan base and keep these folks happy. So I thought I would share someContinue reading “Brands Rocking Social Media In The Real World”
Tweet Some Love, Gain Some Respect
We all have them in our lives. A babysitter that’s always available when you really need a night out. A loyal friend who’s willing to interrupt her day to hear your latest crisis over coffee. A lifelong customer who loves your business’ story. A super fan who engages with and shares your content more than youContinue reading “Tweet Some Love, Gain Some Respect”
Go On Holiday, And Take Your Business With You
Wednesday was Boss’s Day and tomorrow is Sweetest Day; on Monday, our Canadian friends were being thankful while we’re celebrating coffee, nuts and chocolate in October. Halloween, one of the biggest retail holidays of the year (second only to Christmas in money spent), looms large at the end of the month. Who am I goingContinue reading “Go On Holiday, And Take Your Business With You”
Step Up and Introduce Yourself: How To Find Your Brand Voice
I’ve written about various aspects of social media before, including the importance of profiles, and especially, the profile picture. (Seriously, why does anyone want to be a silhouette?) These are essential aspects of the social media game, but I was getting ahead of myself. What comes before completing your profile? Finding your brand voice. UtilizingContinue reading “Step Up and Introduce Yourself: How To Find Your Brand Voice”
To Blog, or Not To Blog: That Is the Question
Why do you blog? That’s assuming you do blog, which millions of people do across the world, on millions of different topics for millions of different reasons for audiences of one to (yes, you guessed it) millions. Some blog for business while others type their hearts away purely for pleasure, a way to scratch thatContinue reading “To Blog, or Not To Blog: That Is the Question”
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