You can attract butterflies (your target audience) to your coneflower (product or service) with sweet nectar (compelling content). While your inbound marketing efforts do require attention, they’re worth the effort—and help is available. Plus, these efforts can help you withstand a cold spell in your business and can be replicated to help you grow your business.
Tag Archives: content marketing strategy
How to Connect with Customers in the Age of Assistance
We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Mid-Year Review: How are you progressing on your business goals?
It’s nearing mid-June. How are you progressing on your business goals so far in 2019? One of our goals in 2019 was to get back to blogging on a regular basis. In January, we committed to the following in order to deliver more valuable contact to you: Publishing at least two to three times perContinue reading “Mid-Year Review: How are you progressing on your business goals?”
How to Create Content that Works [Twitter Chat Recap]
“Creating content just for the sake of creating content is the strategy that is doomed to failure.” Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion! The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.
What are your business goals in 2019?
While we don’t make New Year’s resolutions, we do set goals for our business at CCC. One of our goals in 2019 is to get back to blogging on a regular basis. In order to deliver valuable content to you, we’re committing to the following: Publishing at least two to three times per month ProducingContinue reading “What are your business goals in 2019?”
Inbound & Down: Certified to Help Clients Achieve Success
As an Inbound Marketing Certified company, we’re positioned to help you navigate the ins and outs of the Buyer’s Journey. We would love to help you attract visitors, convert them into leads, close sales with customers and delight them into promoters.
4 Things That Social Media Can’t (or Shouldn’t) Do
The power of social media is impressive, but it can’t (or shouldn’t) do everything for your company or brand. Other areas need to carry their own weight too. Here are four things that social media can’t do for your brand: Fix a bad product—Product is king, at least in the sense that any advertising orContinue reading “4 Things That Social Media Can’t (or Shouldn’t) Do”
Does Your Social Media Strategy Need an Adjustment?
As I was getting adjusted at the chiropractor last night, a thought popped into my head. Your social media strategy is like your spine; sometimes it needs adjusted. Does your social media strategy need an adjustment?
Content Marketing: Transforming Business Since 1895
Recently I had the opportunity to attend a big-screen showing of The Story of Content: Rise of the New Marketing. What a great story! If you’re not familiar, the Content Marketing Institute made a documentary telling the story of content marketing — past, present and future. Yes, content marketing has a past, and I’m not referringContinue reading “Content Marketing: Transforming Business Since 1895”
4 Reasons #GivingTuesday Is Succeeding (And You Can Too!)
November 27, 2012 was the inaugural #GivingTuesday. Here are four reasons why this powerful movement is succeeding that your business or brand can use to succeed too.
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