“Creating content just for the sake of creating content is the strategy that is doomed to failure.” Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion! The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.
Category Archives: Marketing
Vlog: Why You Still Need a Website Today
Social media is a powerful marketing tool for your business, but you still need a website today. Your website is your home on the internet, your front door to customers and prospects everywhere. It helps visitors learn more about your company and how you can help them.
3 Big (Affordable) Marketing Ideas For Your Small Business
Don’t let a tight budget keep you from marketing your business and showing your tremendous products or services to potential new customers. These three tips will help you market your business in a big way without blowing the budget.
Super Bowl 52: Winners and Losers on the Big Stage
What a game! I had no rooting interest on the field this year, so I was happy to enjoy the back-and-forth action that went down to the wire. Congratulations to the Philadelphia Eagles on the franchise’s first championship! Now let’s move on to the competitors who paid big bucks to catch a piece of theContinue reading “Super Bowl 52: Winners and Losers on the Big Stage”
How To Find the Right Influencer For Your Brand
In our last post of 2017, guest blogger Tanya Sen shared Why Influencer Engagement is Important in Digital Marketing. Partnering with an influencer can boost your digital marketing efforts, but you need to put together a plan before diving into a relationship. A Partnership Made in Heaven… or Not The success of your influencer marketingContinue reading “How To Find the Right Influencer For Your Brand”
3 Ways To Capitalize on Marketing Trends in 2018
It’s that time of year: everyone is publishing their thoughts on the next big things in marketing. We’ve been keeping an eye on a number of projected trends for 2018 and year-end reviews from 2017. Here’s our take on how your business can capitalize. More Quality, Less Quantity (We’re hoping) 2018 is the year thatContinue reading “3 Ways To Capitalize on Marketing Trends in 2018”
Why Influencer Engagement is Important in Digital Marketing
Editor’s Note: We’re excited to welcome Tanya Sen as a contributor to the CCC blog! Enjoy her article below on the importance of influencer engagement in your digital marketing strategy, and learn more about her at the end of the article. If you’d like help with your digital marketing strategy, contact us so we canContinue reading “Why Influencer Engagement is Important in Digital Marketing”
Vlog: This Underutilized Idea Will Help Make Your Marketing Memorable
What does memorable marketing look like? This piece from FedEx. The shipping company utilizes its new eCom Label Solutions to promote the benefits of its new eCom Label Solutions. That may sound obvious, but it’s not. Using your new product or service to promote your new product or service is an innovative and underutilized ideaContinue reading “Vlog: This Underutilized Idea Will Help Make Your Marketing Memorable “
How to Increase Sales Using Social Media
CCC is excited to welcome Lisa Austin and MyEcomClub.com to the blog! Learn more about both at the conclusion of this guest post. Learn how you can better market your ecommerce business through Facebook, Instagram, and Pinterest. These 5 simple tips will teach you how to increase sales using social media. The Power of Social Media CherilynContinue reading “How to Increase Sales Using Social Media”
Content Marketing: A Crucial Component of the Customer Experience
A stat from a recent article on content marketing caught our eye. “Consumers engage with 11.4 pieces of content on average prior to making a purchase.” In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research aContinue reading “Content Marketing: A Crucial Component of the Customer Experience”
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