Category Archives: Marketing

Inbound & Down: Certified to Help Clients Achieve Success

As an Inbound Marketing Certified company, we’re positioned to help you navigate the ins and outs of the Buyer’s Journey. We would love to help you attract visitors, convert them into leads, close sales with customers and delight them into promoters.

2016 Olympic Marketing Game Winners

So many athletes won big at this year’s Olympics, delivering their best performances on the world’s biggest stage. Who won the 2016 Olympic Marketing Games? Gold Under Armour, Rule Yourself  This popular brand has done the best job of taking advantage of changes to Rule 40. It submitted a marketing plan in accordance with the (slightly)Continue reading “2016 Olympic Marketing Game Winners”

4 Retro Ways to Connect with Modern Audiences

Everywhere we look lately, from entertainment to business, what’s old is new again. Well established franchises are selling out movie theaters, the toy aisle is straight out of the eighties and businesses everywhere are turning back the clock to stand out in this fast-paced, digital world. How can you go retro to connect with customers andContinue reading “4 Retro Ways to Connect with Modern Audiences”

Get the Party Started: 5 Ways to Revamp Your Blogging Techniques

CCC is excited to welcome guest contributor, Katrina Manning! You can learn more about Katrina at the end of her article.  When it comes to marketing your business, one of your most critical tools is blogging. For starters, it gives you an effective way to communicate with your customers. Secondly, it can help boost theContinue reading “Get the Party Started: 5 Ways to Revamp Your Blogging Techniques”

4 Tips to Communicate Clearly With Emojis

When emojis burst onto the scene, people rejoiced. These colorful characters were fun and broke through language and cultural barriers. In 2015, the Oxford Dictionaries cemented their place in our language by selecting an emoji — the Face with Tears of Joy — as the Word of the Year. Predictions of a future with little toContinue reading “4 Tips to Communicate Clearly With Emojis”

Share the Luck of the Irish with Your Clients & Employees

Whatever your background, we’re all Irish on St. Patrick’s Day! Here’s how to share the spirit of this holiday with your business family: Throw an Irish potluck — Ask employees to bring their favorite Irish-themed foods for a festive event in the office. If you’re throwing a last-minute shindig, order in from your favorite Irish restaurant.Continue reading “Share the Luck of the Irish with Your Clients & Employees”

Super Bowl 50: Winners & Losers on the Big Stage

We know who won on the field, but who won the battle of the brands? Here’s our take on the winners and losers of Super Bowl 50 advertisers. “If it doesn’t sell, it’s not creative.” -David Ogilvy Winners Give A Damn, Budweiser: First, the King of Beers spent $5 million on a PSA condemning drinking and driving.Continue reading “Super Bowl 50: Winners & Losers on the Big Stage”

Movin’ on Up: Small Businesses Go to the Big Game

It all started with a groundbreaking company that just wanted to encourage more interest amongst girls in science, technology, engineering and math (STEM). Who could predict that Goldieblox would become the first small business to advertise during the Super Bowl? In 2014, Intuit ran a contest to award one small business the opportunity of a lifetime — the chanceContinue reading “Movin’ on Up: Small Businesses Go to the Big Game”

Content Marketing: Transforming Business Since 1895

Recently I had the opportunity to attend a big-screen showing of The Story of Content: Rise of the New Marketing. What a great story! If you’re not familiar, the Content Marketing Institute made a documentary telling the story of content marketing — past, present and future. Yes, content marketing has a past, and I’m not referringContinue reading “Content Marketing: Transforming Business Since 1895”