Tag Archives: digital marketing strategy

Understanding Social Media Etiquette with Real-World Scenarios

Google social media etiquette, and you’ll retrieve over 4,000,000 results (at the time of this writing). Clearly, it’s a topic that resonates with people, and in the ever-changing, real-time realm of social media, it’s easy to understand why people are confused on what’s appropriate and what’s not. Throw in trying to balance personal and business accounts on aContinue reading “Understanding Social Media Etiquette with Real-World Scenarios”

Content Marketing: A Crucial Component of the Customer Experience

A stat from a recent article on content marketing caught our eye. “Consumers engage with 11.4 pieces of content on average prior to making a purchase.” In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research aContinue reading “Content Marketing: A Crucial Component of the Customer Experience”

Inbound & Down: Certified to Help Clients Achieve Success

As an Inbound Marketing Certified company, we’re positioned to help you navigate the ins and outs of the Buyer’s Journey. We would love to help you attract visitors, convert them into leads, close sales with customers and delight them into promoters.

4 Things That Social Media Can’t (or Shouldn’t) Do

The power of social media is impressive, but it can’t (or shouldn’t) do everything for your company or brand. Other areas need to carry their own weight too. Here are four things that social media can’t do for your brand: Fix a bad product—Product is king, at least in the sense that any advertising orContinue reading “4 Things That Social Media Can’t (or Shouldn’t) Do”

How to Incorporate Reactions into Your Facebook Strategy

Facebook Reactions are here. Now that people are getting used to them, how can you incorporate them into your strategy?   Here’s how to feel the love from your Facebook community with the new Reactions: Share controversial or complex issues that are in the news and relevant to your page. Ask community members how they feelContinue reading “How to Incorporate Reactions into Your Facebook Strategy”

4 Digital Marketing Trends That Will Dominate 2016

I know, I know; 2015 isn’t even over yet, and we’re already talking about 2016. Digital marketing trends move fast, so you always have to look at what’s next to stay ahead of the game and start adapting your strategy early. If you can pinpoint the major marketing trends of the next twelve months, youContinue reading “4 Digital Marketing Trends That Will Dominate 2016”

5 Digital Marketing Trends To Develop Your Marketing Strategy

A strong online presence is essential in today’s market. Without the help of digital marketing, your business is already one step behind. It’s that simple. To make sure that you never fall behind the curve, here are five marketing trends to keep you current. These are relevant right now, so prepare to adjust and adapt inContinue reading “5 Digital Marketing Trends To Develop Your Marketing Strategy”

Step Up and Introduce Yourself: How To Find Your Brand Voice

I’ve written about various aspects of social media before, including the importance of profiles, and especially, the profile picture. (Seriously, why does anyone want to be a silhouette?) These are essential aspects of the social media game, but I was getting ahead of myself. What comes before completing your profile? Finding your brand voice. UtilizingContinue reading “Step Up and Introduce Yourself: How To Find Your Brand Voice”

4 Reasons #GivingTuesday Is Succeeding (And You Can Too!)

November 27, 2012 was the inaugural #GivingTuesday. Here are four reasons why this powerful movement is succeeding that your business or brand can use to succeed too.