How to Incorporate Reactions into Your Facebook Strategy

Facebook Reactions are here. Now that people are getting used to them, how can you incorporate them into your strategy?

How to incorporate Facebook Reactions into your strategy

Feel the love by incorporating Reactions into your Facebook strategy! Photo courtesy of Facebook

 

Here’s how to feel the love from your Facebook community with the new Reactions:

  • Share controversial or complex issues that are in the news and relevant to your page. Ask community members how they feel about the subject, now that they can respond with a greater arrange of emotion. This is also a good way to encourage thoughtful comments and discussion. (Just remind everyone to stay civil!)
  • Take the This or That? post in a new direction. Post two pictures — salted caramel brownie or chocolate chunk cookie, for instance — and ask fans which one they love. (They may like both, but they can only love one!) Add another element by sending samples to random people who voted.
  • Ask questions about people’s experience with Reactions so far or their thoughts on how they’ll use them in the future. Have you used the Angry button to direct anger at a person/brand or at content only? Should a brand block fans who use inappropriate emotions (i.e. Haha or Love on a post about someone dying)? Have you ever scrolled past a post because you couldn’t decide which Reaction button to use? Which Reaction button do you use most often?
  • Encourage fans to use the full range of Reactions on your posts, so you can use their feedback to drive future content. For example, if a topic elicits more love or wow Reactions, you may want to publish more content on that subject than one that draws only likes. It never hurts to reward community members who consistently make the effort to engage with your posts by utilizing appropriate Reactions and leaving thoughtful comments with prizes, samples or spotlights.

For now, Facebook is viewing all Reactions as positive engagement, a sign that someone wants to see more of your content. We’re hoping that more options increase engagement, especially with mobile users, by giving people quick ways to respond to posts and join a discussion (even if only in emoji). So encourage fans to utilize the newly available range of Reactions to help strengthen your relationships with your online community.

Your Reaction to Reactions

Have you seen a change in your engagement since Reactions were rolled out?

Do you use other Reactions regularly or is the like button still your go-to?

Have you not engaged with a post due to confusion over which Reaction to use?

Leave your thoughts or questions on Facebook Reactions in the comments!

Loving the new Reactions,
Jaime

Let’s chat (about Reactions, marketing on Facebook or otherwise):
Facebook logo Twitter logo Instagram logo Pinterest logo

4 Digital Marketing Trends That Will Dominate 2016

I know, I know; 2015 isn’t even over yet, and we’re already talking about 2016. Digital marketing trends move fast, so you always have to look at what’s next to stay ahead of the game and start adapting your strategy early. If you can pinpoint the major marketing trends of the next twelve months, you can begin budgeting for the change, and subtly change direction now. Take a look at these four new trends, and think about how you can move towards them.

United Nations of smartphone operating systems by Jon Fingas via CC BY-ND 2.0

1) Mobile and location-based marketing

Mobile growth had an important year in 2015. At the start of the year, mobile browsing finally overtook desktop and laptop browsing. More people are using mobile devices to get online than any other technology, a trend that is expected to continue to grow in 2016. We’ll also start to see wearable technology find its feet and establish itself, which means coming up with unique location-based marketing strategies. How can your company harness your customer’s location to its benefit? Finally, it’s time to start thinking seriously about developing an app.

2) Long-term relationship building

Until now, digital marketing has focused on short-term success. It’s been all about hitting certain numbers of Facebook fans or Twitter followers, and making quick, easy sales online. After all, the Internet provides a forum for real-time conversations with customers and prospects 24/7. The most successful marketers are slowly realizing that a more traditional approach might actually be more cost effective. By nurturing customers for longer, they can double or even triple their sales over time. Start thinking about a way to retain customers, and make the second, third, and fourth sale.

3) SEO is more important than ever

It’s no secret that Google is always updating its algorithm. Every year, the search giant introduces a new change, and every year, it gets smarter. That means your SEO strategy needs to change and adapt alongside it. We asked the experts at Pay On Performance about what SEO will look like in 2016, and here’s what they told us. First, we’ll need to be more careful and targeted with our keywords. Don’t add redundant or unrelated keywords to pages and posts, and focus on long-tail keywords for more traffic. We’ll also need more organic and natural back links to bring more visitors to our sites and blogs. Finally, we’ll need to focus even more on producing quality content and new metrics like ‘time-on-site’ and engagement. That’s what Google is looking for in 2016.

4) Social media is expanding

If 2015 proves anything, it’s that social media isn’t going anywhere. Many predicted that Facebook’s bubble would eventually burst, but it shows no signs of slowing down (although Twitter has hit a stumbling block). In 2016, Facebook will integrate itself even further into our lives, but it doesn’t end there. Instagram and Pinterest have posted enormous growth figures in 2015. Statistics also show they have much higher rates of engagement and drive more sales. These two platforms will be critical for you next year, so start building a strategy now.

Taking note of these trends now will help you get a head start on next year! Where do you think digital marketing is heading? Please share your thoughts in the comments below.

Are you thinking about adding new platforms into your social media mix? Does your digital marketing strategy need an overhaul? Let’s talk, so we can put together a plan for you.

p.s. Wednesday, October 21st is ‘Back to the Future’ Day. What technology from the 80s blockbuster do you wish we had today?

Riding my hoverboard to 2016,
Jaime

Let’s chat (about digital marketing, flying cars or otherwise):
Facebook logo Twitter logo Instagram logo Pinterest logo LinkedIn logo

5 Digital Marketing Trends To Develop Your Marketing Strategy

A strong online presence is essential in today’s market. Without the help of digital marketing, your business is already one step behind. It’s that simple. To make sure that you never fall behind the curve, here are five marketing trends to keep you current. These are relevant right now, so prepare to adjust and adapt in the coming months.

'Digital Marketing Trends' by Automotive Social via CC BY 2.0

Is your digital marketing strategy up-to-date?


Don’t Rely On Google (Now a Subsidiary of Alphabet)

Whisper it quietly so no one can hear you, because you might start a riot. Google, the king of the Internet’s search engines, might be on the decline (and is certainly going through massive changes). That doesn’t mean that the search giant isn’t still relevant. Google holds the largest market share and is one of the biggest brands on the planet. However, consumers are starting to want more from their search engine. Some just want a change because Google has been around for too long. SEO is too important to put all of your eggs in the same basket. 


Mobile All The Time

One platform that you have to rely on is mobile. Unlike Google, mobile technology is at the peak of its powers. More than ever, consumers around the globe are using mobile technology to make purchases. Right now, there is an obsession with everything mobile that does not look like it is going to subside anytime soon. Remember that mobile technology is the technology of choice for over half of the world’s purchases, so it’s crucial to incorporate mobile technology into your digital marketing strategy. 


Payment Methods Are Becoming More Popular

A Magento developer has never been more important for e-commerce and online payment websites. With the rise of the Europay, MasterCard and Visa card, or EMV for short, a new age of online purchases is here. Today, you need more from your developer than ever before. They have to be able to install and input these new techniques into your site because the world is quickly embracing the technology. EMVs are supposed to reduce the risk of fraud and data breaches, so you can see why they are becoming more popular.


Time To Start A Conversation

Unless you have been living ‘off the grid’ for the past several years, you know all about the benefits of social media for business. However, one tactic that is often left is the ability to start a conversation. Yes, social platforms are a great source of inexpensive advertising, but they also allow you to connect to your customer base. By connecting with your customers, you have the ability to improve your conversion rates. Sometimes, a simple conversation is all it takes to get to know someone and create a sense of loyalty.

Get Social: 4 Easy Ways to Join the Conversation


Paid Advertising Is Key

The trend of paying for advertising is not a popular one, but it is here for the long-term. As a result, paying for online advertising will provide a boost to your marketing strategy if done correctly. 

Digital Marketing Trends: Your Feedback

What do you see as the biggest digital marketing trend right now?

What will be the biggest digital marketing trend in 2016?

Which social network do you prefer for your brand?

If you need help with your digital marketing strategy or have any questions, let’s talk.

Let’s get social,
Jaime

Let’s chat (about digital marketing, social media or otherwise):
Facebook logo Twitter logo Instagram logo Pinterest logo LinkedIn logo